Digital Marketing Manager

SUMMARY The Digital Media Product Manager is a creative and execution-driven leader responsible for shepherding media offerings from initial concept to final publication, reporting to the Media Team Associate General Manager. This role manages and owns the end-to-end media lifecycle—including ideation, content development, production, editing, packaging, and release—ensuring each piece is mission-driven, audience-focused, and optimized for digital performance. This person collaborates closely with producers, editors, content specialists, and on-screen talent to create compelling, high-quality media offerings that serve the mission of evangelization. The Product Manager balances creative vision with data-informed decision-making to grow audience engagement, reach, and impact. DUTIES AND RESPONSIBILITIES Content Strategy & Ideation Lead and facilitate content brainstorming sessions with team members/talent, generating video ideas aligned with Ascension’s mission and the Ascension Presents brand. Translate audience needs, trends, and platform insights into clear, actionable video concepts. Develop and maintain a content roadmap and publishing calendar for distribution platforms and channels. End-to-End Ownership Own assigned media offerings from concept through publication, ensuring clarity of vision, message, and execution at every stage. Write or oversee outlines, scripts, and key messaging in collaboration with content specialists and talent. Ensure theological accuracy and alignment with the teachings of the Catholic Church. Production & Workflow Management Coordinate with producers to plan and execute shoots, including timelines, logistics, and creative direction. Oversee production workflows to ensure efficiency, quality, and timely delivery across multiple projects. Act as the primary point of accountability for deadlines and deliverables. Post-Production & Packaging Collaborate with editors to shape the final video, including pacing, storytelling, and tone. Oversee packaging elements such as titles, thumbnails, and descriptions to maximize click-through rate and viewer retention. Serve as editor or graphic designer as needed. Ensure all content is optimized and aligned with platform best practices. Talent & Stakeholder Communication Build and maintain strong relationships with talent Clearly communicate expectations, provide creative direction, and guide talent through the content development process. Collaborate with internal stakeholders to ensure alignment on messaging and priorities. Performance & Optimization Analyze performance metrics (e.g., watch time, retention, CTR, engagement) to evaluate success and inform future content. Continuously test and refine content strategies based on data and audience feedback. Stay current on media trends, algorithm changes, and digital content best practices. Cross-Functional Collaboration Work closely with marketing, social media, and distribution teams to support video launches and maximize reach. Collaborate with broader Ascension teams to align content with organizational priorities and campaigns. Mission Alignment Ensure all content reflects the mission of Ascension and presents the Catholic faith with clarity, beauty, and fidelity. Maintain awareness of influential voices, topics, and conversations within the Catholic digital space. BA/BS in Media, Communications, Marketing, Production, or a related field. 5+ years of video product management or relevant experience. Knowledge of and experience in video production Proficiency with Smartsheet (or similar), Adobe Suite, Google Suite, YouTube Analytics, Klaviyo (or similar) Proven ability to drive projects and lead teams. Strong project management, production coordination, and time management skills. Excellent interpersonal, written, and verbal communication skills. Ability to be creative and think outside the box to solve problems. Passion for developing products that align with Ascension’s mission and values. Occasional travel will be required for specific projects. Travel expectations are approximately three days per month. Occasional travel to Exton, PA, is required. Exemplify and live our core values of humility, passion, and integrity. Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Work From Home Wellness Resources #J-18808-Ljbffr