Director of Operations

Director of Operations, North American Siding Company: North American Siding / Trade Wize Location: Gulf Coast, field-first role Reports To: President Function: Market Operations / Siding POSITION SUMMARY North American Siding is looking for a field-credible, operationally strong Director of Operations to own profitable field execution, market growth, labor capacity, and system-driven execution through the Trade Wize operating platform. This role is responsible for running the North American Siding business end-to-end, including revenue, profitability, crew capacity, job quality, production discipline, field reporting, and the feedback loop between field reality and the Trade Wize platform. This is not a traditional superintendent role. The Director of Operations is expected to see the full picture: margin, labor capacity, builder relationships, quality, scheduling, field discipline, technology adoption, and long-term scalability. The goal is to grow North American Siding profitably while making the operating system stronger, cleaner, and more scalable every week. WHY THIS ROLE EXISTS North American Siding has real market opportunity, builder relationships, and production volume. The business needs a single accountable operator who owns the full operating model, including pipeline execution, crew performance, job readiness, quality, pricing logic, and the process for turning recurring field issues into system improvements. The right leader will not simply manage daily problems. They will build a repeatable operating model that improves every month and helps support future growth beyond one geography, one crew base, and one traditional way of working. KEY RESPONSIBILITIES Own daily market execution for North American Siding Drive profitable growth without margin erosion, quality decline, or operational chaos Ensure jobs are ready, started on time, completed on time, and closed out properly Coordinate crews, labor capacity, utilization, reliability, and jobsite performance Partner with recruiting and talent functions to build a scalable labor network Support the vetting, evaluation, and development of cut guys, installers, crew leads, and new talent Ensure field teams, crews, and operating partners use the Trade Wize platform as the source of truth Confirm job readiness, material readiness, QA evidence, daily reporting, and checklist completion Reduce rework, exceptions, and preventable jobsite issues Track margin visibility, production performance, and estimate-to-actual variance by job Identify, categorize, mitigate, and prevent operational exceptions and workarounds Translate recurring field problems into process improvements, training updates, scope changes, or product feedback Provide clear field-to-product feedback and prioritized input for the Trade Wize R&D backlog Collaborate across product, engineering, talent, finance, field teams, and senior leadership Strengthen builder trust through execution discipline, responsiveness, and consistent quality WHAT SUCCESS LOOKS LIKE Profitable Growth Monthly production targets are achieved Growth is supported by real crew capacity Job-level margin visibility improves Volume increases without sacrificing quality or operational control Scalable Labor Network Crews are onboarded into the Trade Wize operating model Capacity, reliability, and utilization are tracked Labor gaps are identified before they constrain growth New workers are evaluated and developed into higher-value roles Predictable Execution Jobs start on time and finish on time Material and job readiness are confirmed before job impact Daily reporting and QA documentation are completed in Trade Wize Rework and exceptions per job trend down over time System Discipline Jobs, crews, scopes, materials, reporting, quality, exceptions, and metrics run through Trade Wize Workarounds are identified, categorized, and reduced Side channels, manual heroics, and unmanaged processes are eliminated or turned into system improvements Platform needs are clearly communicated to product and R&D teams Better Scopes and Estimating Estimate-to-actual variance is reviewed Production rates are validated against real field performance Scope misses become process, training, or system improvements Field reality continuously improves estimating logic and production assumptions IDEAL CANDIDATE PROFILE The right candidate is a field-credible and technology-capable operator who can grow a siding business while helping improve the system used to run it. The ideal candidate will have: Experience in Hardie siding, residential exteriors, construction operations, or an adjacent trade Strong understanding of field execution, crew management, quality, scheduling, and production flow Credibility with crews and willingness to spend real time on job sites Ability to challenge excuses while maintaining trust and respect with the field Strong accountability, direct communication, and operational discipline Comfort using technology as the operating source of truth Ability to identify side channels, manual workarounds, hidden problems, and repeat issues Ability to translate field friction into clear operating requirements and product feedback Strong collaboration skills across field, product, engineering, recruiting, finance, and leadership Ability to grow volume while improving systems, processes, and execution quality Comfort with AI, technology, and fast-evolving operating models OPERATING RHYTHM This is a daily execution role with a weekly improvement loop. The Director of Operations is expected to stay close to the field, understand what is happening in real time, and use that information to improve the operating system. Field reality should continuously sharpen the business, the platform, the training model, and the way work is coordinated and measured. 12-MONTH PATH Months 1-2: Validate Validate the operating foundation, including schedules, formulas, checklists, SKUs, training, succession paths, workflows, and field processes. Months 3-5: Accelerate Prove the repeatable operating model in the field. Jobs should uphold standards, exceptions should be tracked, labor capacity should build, and builder relationships should deepen. Month 6: Break Even Own the path to break-even against the North American Siding P&L, ensuring that growth, capacity, and margin are aligned. Year 1: Double Year Over Year Target 100% annual growth. The Director of Operations is responsible for determining whether the system is producing that result in the field and clearly flagging when it is not. THE OPPORTUNITY This is an opportunity to build and scale a real siding operation while helping redefine how skilled trade work is coordinated, measured, improved, and grown. The successful leader will not only run today’s market. They will help create the operating model that supports expansion beyond one geography, one crew base, and one traditional way of working. APPLY Interested candidates can contact View email address on click.appcast.io