Senior Marketing Automation Consultant

Role Description

The Senior Marketing Automation Consultant serves as an experienced strategic advisor and subject matter expert in marketing automation, digital strategy, and customer experience. This client-facing role is responsible for leading complex engagements, guiding clients through digital transformation, and delivering measurable outcomes using platforms like Act-On and other digital tools. The senior consultant brings deep expertise in marketing automation, especially with Destination Marketing Organizations (DMOs), and excels at translating data and insights into actionable strategies. This role requires an expert blend of technical proficiency, strategic thinking, and strong communication skills to drive client success and innovation.

What Your Impact Will Look Like

• Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform.
• Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view.
• Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation.
• Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases.
• Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders.
• Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies.
• Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation.
• Mentor junior team members and contribute to the development of internal best practices and training materials.
• Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy.
• Contribute to thought leadership through internal documentation, webinars, and client-facing content.

Qualifications

• 3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO.
• Proven success in a client-facing role with strategic influence and leadership responsibilities.
• Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems.
• Advanced analytical skills with experience in campaign performance analysis and optimization.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience mentoring or leading junior team members.
• Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools.
• Ability to manage multiple projects independently while contributing to team goals.
• Detail-oriented with a strong sense of accountability and ownership.
• Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment.
• Strong travel and tourism industry knowledge.

Requirements

• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.
• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.
• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
• Online Learning Platforms – Fuel your professional development.
• Competitive Salary & Bonuses – Your contributions are valued and rewarded.