Senior Marketing Automation Consultant

Role Description

This remote position requires a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo or MAP to its fullest potential, employing any and all features available to load the top of the funnel and must know SFDC integration as well.

• Great teamwork and ability to manage expectations from multiple groups.
• Collaborative and hands-on best practices of Marketo and SFDC.
• Excellent understanding of Lead Management, Lead Routing, and Life-cycle Management.
• Strategic approach considering optimization and scalability in the technologies in the Marketing industry.
• Work with the team to review program requirements and identify areas of optimization, updating progress on email marketing campaigns and programs.
• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals.
• Experience managing large sets of data, maintaining good data health and quality.
• Maintain pulse of key performance metrics, dashboards, and flag leadership when action is required.
• Manage Lead Quality, Lead Scoring, and Lead Routing in Marketo.
• Assess ad hoc analytic project requests and determine the best approach and team members to support.
• Advise marketing operations functions on data requirements necessary to perform desired analysis.
• Ensure that data findings are appropriately visualized in a way that resonates with stakeholders and clearly highlights implications.

Qualifications

• Must be able to work in a fast-paced environment within a matrixed organization.
• Program and project management skill is a MUST.
• 3-5 years of Marketo/MAP experience with 2-3 years of Salesforce experience.
• Self-motivated, passionate about Marketing Automation, and enjoys learning and growing.
• Team player.
• Hands-on experience with dashboard and reporting; must be able to create compelling slides for executive review.
• Lead nurturing and Lead scoring experience is good to have.

Benefits

• Health Benefits
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• Ongoing Training programs
• Opportunity to learn and grow in the MarTech world
• Performance bonuses (may be eligible)
• Comprehensive benefits package