Digital Marketing Automation Consultant

Role Description

The Digital Marketing Automation Consultant is responsible for shaping and executing a scalable marketing automation strategy that aligns closely with lead qualification workflows in Salesforce. This role ensures prospects are effectively nurtured, qualified, and engaged by leveraging data, intent signals, and automation best practices to support complex B2B buying cycles.

This individual partners closely with digital marketing and Lead Qualification Management teams to align processes, maintain clean system integrations, and continuously optimize lead nurturing strategies, while ensuring compliance, governance, and operational efficiency.

Responsibilities

• Own marketing automation strategy aligned to lead qualification workflows to support the prospect lifecycle journey using automation rules and Salesforce sync.
• Design, maintain, and optimize lead nurture strategies based on prospect engagement, conversion performance, and pipeline impact.
• Serve as the primary liaison between digital marketing and Lead Qualification Management (LQM) to drive alignment, shared definitions, and continuous improvement.
• Implement best practices for segmentation, dynamic content, and personalization to deliver relevant, timely messaging.
• Identify underutilized Account Engagement (Pardot) capabilities and recommend enhancements aligned with B2B marketing automation best practices.
• Develop and maintain lead scoring and grading models aligned to LQM definitions and MQL criteria.
• Support lead recycling and re‑engagement strategies for stalled or inactive prospects.
• Leverage prospect behavior, intent signals, and data to inform segmentation, qualification, and personalized nurturing strategies.
• Ensure strong Salesforce and Account Engagement integration, including campaign setup, automation rules, completion actions, and troubleshooting sync or data issues.
• Monitor and support lead attribution, reporting, and funnel visibility to assess program effectiveness and lead progression.
• Maintain scalable, compliant, and well‑governed automation processes, including list management, CAN‑SPAM compliance, documentation, and best‑practice enforcement.
• Support campaign execution as needed, including assistance with landing pages, forms, form handlers, and Engagement Studio programs.
• Educate the digital marketing team on the latest AI capabilities within marketing automation platforms and how to apply them effectively.

Qualifications

• 4+ years of experience in marketing automation or B2B digital marketing.
• Hands‑on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
• Strong working knowledge of:
  • Lead nurturing best practices.
  • Scoring and grading models.
  • Salesforce Lead and Contact syncing.
• Experience partnering with sales teams on MQL definitions and lead handoff processes.
• Proven ability to manage complex automation while maintaining data integrity.

Preferred Qualifications

• Salesforce and/or Account Engagement certifications.
• Experience with account-based marketing, multi‑touch attribution and pipeline/revenue reporting.
• Background in B2B environments with complex buying cycles.
• Familiarity with data governance, compliance, and marketing operations best practices.
• Experience with building complex Engagement Studio workflow programs using rules, actions and triggers.

Location

This position is remote and can be based anywhere within the United States. Candidates must be able to work within EST business hours.

Anticipated Salary Range

$80,900 - $103,950

Benefits

• Medical, dental and vision coverage.
• Paid time off plan.
• Health savings account (HSA).
• 401k savings plan.
• Access to wages before pay day with myFlexPay.
• Flexible spending accounts (FSAs).
• Short- and long-term disability coverage.
• Work-Life resources.
• Paid parental leave.
• Healthy lifestyle programs.

Application Information

Application window anticipated to close: 05/11/2026. If interested in opportunity, please submit application as soon as possible.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer.