VP of Marketing

Is this you? Are you a strategic marketing leader who thrives on building and executing high-impact marketing programs that drive revenue growth? Do you have a passion for demand generation, brand building, and creating partner-driven pipeline opportunities that accelerate business success? If so, we'd love to hear from you!


Who are we? Glad you asked! Opti9 is a trusted cloud solutions provider committed to delivering industry-leading, tailored solutions that meet the unique needs of businesses across a wide range of industries. We are a premier Veeam partner, as well as an AWS Premier Consulting Partner and Certified Solution Provider. Our expertise includes managed cloud, backup and replication, disaster recovery, security, and Microsoft 365 solutions. In the public cloud space, we specialize in migration, optimization, transformation, and cloud-first application consulting.


What sets us apart? A fun, casual, and collaborative culture that embraces fresh ideas, innovation, and a strong customer-first mindset. At Opti9, we work hard, support each other, and never shy away from a challenge. We believe in balancing results with a positive team spirit-and we're always on the lookout for authentic, accountable individuals who are ready to grow with us and make an impact.


What would you do? As our VP of Marketing, you'll be the architect behind our growth story - setting the vision, building the strategy, and rolling up your sleeves to make it happen. You'll lead all aspects of the marketing function, from shaping our brand and fueling demand generation to driving partner-led pipeline growth and revenue impact. You'll own the marketing budget, optimize resources, and manage agency and vendor relationships to ensure every investment delivers results.


This is a highly visible leadership role where you'll collaborate closely with Sales, Alliances, Product, and Executive Leadership to align marketing initiatives with business objectives and create measurable outcomes. Success in this role means knowing how all the pieces of modern marketing fit together-from brand strategy and content to demand generation, digital marketing, analytics, and performance measurement. Most importantly, you'll know how to turn those pieces into revenue, customer engagement, and lasting market impact.


What are the details?
Primary Responsibilities

Revenue Marketing & Demand Generation

• Own and execute Opti9's marketing strategy aligned to Opti9's growth objectives

• Establish marketing sourced and marketing influenced pipeline targets

• Build integrated demand generation programs that drive customer acquisition, engagement, and revenue growth

• Partner closely with Sales to develop lead generation strategies, improve conversion rates, and optimize pipeline performance

• Analyze marketing effectiveness, campaign performance, and ROI to guide investment decisions and maximize impact

• Create compelling thought leadership content-including eBooks, blogs, webinars, videos, and other digital assets-that strengthens brand credibility and generates demand

Brand Strategy & Market Positioning

• Lead the evolution of the Opti9 brand and market positioning, including the successful integration of acquired companies while preserving brand integrity

• Ensure consistency across all customer-facing messaging, communications, and experiences

• Partner with Business Development and Sales teams to strengthen brand visibility and market awareness

• Conduct customer, competitive, brand, and product research to inform strategic decision-making

• Drive market expansion initiatives, including launch strategies for new geographic regions and target markets

• Expand and enhance Opti9's digital content and video strategy across multiple channels

• Oversee website strategy, digital marketing programs, email marketing initiatives, and marketing analytics

• Support go-to-market strategies for new and existing solutions and services

Partner & Alliance Marketing

• Develop strategic marketing relationships with AWS, Veeam, Microsoft, and other alliance partners

• Maximize MDF utilization and partner marketing opportunities

• Lead co-marketing initiatives that generate awareness, engagement, and pipeline growth

Leadership & Operations

• Own the annual marketing budget and resource allocation

• Lead, mentor, and develop a marketing team, including hiring, training, workloads,schedulesand deadlines

• Provide strategic leadership across advertising, public relations, social media, events, content, and digital marketing initiatives

• Develop forecasting models, marketing plans, and brand growth strategies that support business objectives

• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and performance management

• Establish operational processes, reporting frameworks, and performance dashboards that drive accountability and continuous improvement

Success Metrics

• Marketing Sourced Pipeline

• Marketing Influenced Pipeline

• Revenue Contribution

• Campaign ROI

• Brand Awareness

• Partner Marketing Performance

• Lead Generation and Conversion Rates

• Customer Acquisition and Growth

What do you know?
Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred

• 8+ years of B2B technology marketing experience, including leadership roles with increasing responsibility

• Expertise in SEO, PPC, marketing automation, and performance analytics; relevant certifications are a plus

• Proficiency with marketing technology platforms such as HubSpot, Salesforce, and related analytics tools

• Exceptional communication, leadership, and cross-functional collaboration skills

• Data-driven mindset with a focus on measurement, accountability, and continuous improvement

Experience:

• Proven success developing and executing marketing strategies that drive revenue growth, pipeline generation, customer acquisition, and market expansion

• Experience in cloud, managed services, SaaS, cybersecurity, or enterprise technology environments

• Demonstrated ability to build and scale high-performing marketing organizations and lead cross-functional initiatives

• Experience evaluating competitive landscapes and developing differentiated market positioning strategies

• Track record of building strategic marketing plans that support product launches, service offerings, geographic expansion, and business growth

• Proven success managing marketing budgets, agency relationships, and vendor partnerships

• Experience creating thought leadership, content marketing, and integrated campaigns that increase brand awareness and generate qualified demand.

• Strong record of delivering measurable business impact through marketing performance, pipeline contribution, and revenue growth.

What do you get from us?

• Unlimited PTO - That's right! Unlimited PTO and paid holidays so you can recharge, take care of what matters, and bring your best self to work

• Flexible Work Options - Enjoy the flexibility of a hybrid schedule with a mix of remote and in-office collaboration if you're located near one of our offices

• Health, Dental & Vision Coverage - Comprehensive insurance plans to keep you and your family healthy

• HSA & FSA Plans - Use pre-tax dollars for healthcare and dependent care expenses. Plus, we contribute to your HSA every paycheck

• Wellness Reimbursement - An annual benefit to support your physical and mental well-being, covering a wide range of health-related expenses

• 401(k) with Company Match - Invest in your future with our 401(k) plan and company contribution

• Casual, Supportive Culture - We keep things laid-back but focused, with a strong emphasis on teamwork and accountability

• Recognition & Rewards - We celebrate wins and recognize contributions with regular programs that highlight your impact

• Professional Development - Access learning opportunities, training programs and support for certifications to help you grow your career

• Give Back Together - Participate in group volunteer opportunities and community initiatives that align with our values

• Zoo Membership - Unwind outside of work with a 50% reimbursement on your annual zoo membership

• A Place You'll Want to Be - We're building a team of great people doing meaningful work-and we have fun doing it

Opti9 provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other legally protected characteristic.


Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.