Vice President of Business Development

Fidelitas is a San Diego-based marketing, advertising, PR, and growth agency serving clients across eCommerce, CPG, sports, outdoor, consumer products, wellness, B2B services, and founder-led brands.

We help clients solve revenue and visibility problems through paid media, Amazon growth, SEO, PR, email and retention marketing, creative, AI marketing services, content, brand strategy, and integrated growth campaigns.

We are lean, senior-led, entrepreneurial, and built for clients that need sharper thinking and stronger execution without the bureaucracy of a large agency. Now we are hiring a VP of Business Development to help build a more predictable new business engine.

The Mission

Your mission is to help Fidelitas generate new client revenue that does not depend solely on the CEO’s personal network.

You will be responsible for building qualified pipeline, activating your network, prospecting into target accounts, selling packaged growth offers, helping shape proposals, and closing profitable retainers and projects.

We are looking for someone who can create visible momentum in the first 30 days, meaningful pipeline in the first 60 days, and closed revenue in the first 90 days.

This is not a networking role. This is not a sponsorship role. This is not a nonprofit fundraising role. This is not a “manage the sales team someday” role. We need a hunter.

Who This Role Is For

• You have personally sourced and closed B2B revenue.
• You can create opportunities without waiting for inbound leads.
• You know how to sell to founders, CEOs, CMOs, revenue leaders, and marketing executives.
• You are comfortable with outbound prospecting.
• You know how to diagnose business pain and connect it to a solution.
• You have sold agency services, SaaS, martech, adtech, eCommerce tools, media services, or professional services.
• You want a VP title, direct CEO access, and meaningful upside.
• You are hungry enough to build, not just inherit, a sales machine.

Who This Role Is Not For

• You need SDRs to set your meetings.
• You are primarily a relationship manager.
• You are a nonprofit fundraiser.
• You are primarily a local sponsorship salesperson.
• You have not personally sourced and closed revenue.
• You are uncomfortable with outbound.
• You need six months before producing momentum.
• You prefer managing a team over selling.
• You cannot explain your last three closed deals in detail.
• You are vague on numbers.
• You are looking for a big guaranteed base with light accountability.

Responsibilities

New Business Development

• Build and manage a qualified pipeline of new client opportunities.
• Source new opportunities through outbound prospecting, referrals, personal network activation, LinkedIn, strategic partnerships, events, and targeted account outreach.
• Sell Fidelitas services to founders, CEOs, CMOs, revenue leaders, marketing directors, and ownership groups.
• Target companies with urgent needs around paid media, Amazon, SEO, PR, retention, creative performance, AI visibility, and agency dissatisfaction.
• Book qualified discovery calls and advance prospects through the sales process.Prioritize opportunities that can close quickly and become profitable clients.

Sales Strategy

• Work directly with the CEO to refine offers, outreach angles, sales materials, and close strategy.
• Sell packaged offers including audits, diagnostics, sprints, retainers, and integrated growth engagements.
• Help identify the verticals and pain points most likely to convert.
• Use market feedback to improve positioning and sales messaging.
• Build repeatable outbound and referral motions.
• Own CRM hygiene.
• Maintain accurate deal stages, next steps, close probabilities, and projected revenue.
• Report weekly on pipeline, activity, proposals, closed revenue, and blockers.
• Separate leads from qualified opportunities.
• Forecast conservatively and accurately.

Proposal and Closing

• Lead discovery calls.
• Diagnose business challenges and position Fidelitas solutions.
• Collaborate on proposals, scopes, pricing, and close plans.
• Negotiate agreements while protecting margin.
• Close retainers, projects, audits, and sprints.
• Avoid overpromising, underpricing, or selling bad-fit work.

Partnerships and Referral Channels

• Develop referral relationships with SaaS companies, consultants, fractional CMOs, eCommerce platforms, private equity operators, investor networks, and complementary service providers.
• Build channel relationships that can create recurring deal flow.
• Re-engage dormant opportunities, former clients, and past prospects when appropriate.

Required Experience

• 5+ years in business development, sales, partnerships, account executive, or revenue generation roles.
• Proven track record of personally sourcing and closing B2B revenue.
• Experience selling marketing agency services, SaaS, martech, adtech, eCommerce tools, paid media services, Amazon marketplace services, PR/comms services, SEO/content services, professional services, or consulting.
• Comfort selling to senior decision-makers.
• Strong written and verbal communication skills.
• Strong follow-up discipline.
• CRM fluency.
• Ability to operate in a lean, entrepreneurial environment.
• High urgency and strong accountability.

Preferred Experience

• SaaS or martech sales experience.
• Experience selling $5K-$50K/month retainers.
• Experience selling $15K-$100K projects.
• Existing network of founders, CMOs, CEOs, eCommerce operators, SaaS leaders, investors, and marketing decision-makers.
• Familiarity with paid media, Amazon, SEO, PR, email marketing, creative, AI marketing services, and content.
• Southern California network.
• Experience with HubSpot, Salesforce, Pipedrive, Apollo, Clay, ZoomInfo, LinkedIn Sales Navigator, or similar tools.

Compensation

This role includes base salary, commission, milestone bonuses, and uncapped upside. Commissions are paid on collected revenue, not merely signed contracts. No commission is paid on pass-through media spend.

OTE: $225,000-$275,000+

Self-sourced commission:

10% of collected first-year revenue

In-house lead commission:

4% of collected first-year revenue

Accelerator:

15% on self-sourced revenue after $500K ARR closed

First 90-day milestone bonus: $7,500 for $100K ARR closed

180-day milestone bonus: Additional $10,000 for $250K ARR closed

Annual milestone bonus: Additional bonuses for $500K+ and $1M+ ARR closed