Sales & Marketing Account Executive

Job Description

Job Description

Position Overview

Michels Communications Corporation is seeking a motivated and relationship-driven Sales & Marketing Account Executive to help grow our portfolio of print, digital, and event-based marketing solutions.

This role focuses on building relationships with local and regional businesses and helping them promote their brand through our publications, marketing platforms, and media channels. The ideal candidate will be responsible for developing new business opportunities while maintaining and expanding relationships with existing clients.

The right individual will be comfortable meeting with business owners, understanding their marketing goals, and recommending advertising strategies that drive visibility, engagement, and measurable results.

This is a client-facing role that requires strong communication skills, a proactive mindset, and the ability to manage multiple accounts and campaigns.

Key ResponsibilitiesBusiness Development

• Identify and pursue new advertising and marketing partnerships with businesses throughout the region.

• Prospect and develop relationships with potential clients across various industries.

• Schedule and conduct meetings with business owners and marketing decision-makers.

• Present marketing strategies and advertising opportunities through Michels Communications publications and platforms.

Account Management

• Build long-term relationships with existing clients.

• Serve as the primary point of contact for assigned accounts.

• Ensure client campaigns are executed properly and deliver strong value.

• Maintain consistent communication with clients throughout the campaign process.

Marketing Strategy Consultation

• Work with clients to understand their business goals and marketing objectives.

• Recommend marketing solutions including:

  • Print advertising

  • Sponsored content and advertorials

  • Digital marketing opportunities

  • Event sponsorships

  • Multi-platform marketing campaigns

• Help clients maximize their exposure through integrated marketing strategies.

Campaign Coordination

• Coordinate with the internal editorial, design, and operations teams to execute client campaigns.

• Ensure creative assets, messaging, and campaign timelines stay on track.

• Communicate revisions and feedback between clients and internal teams.

Sales Planning & Goal Achievement

• Meet or exceed monthly and annual sales goals.

• Maintain accurate records of prospects, meetings, and sales activity.

• Manage a sales pipeline and follow-up with potential clients.

Community Engagement

• Represent Michels Communications at networking events, community events, and industry functions.

• Build relationships within the local business community.

• Help expand brand awareness and credibility for Michels Communications publications.

Qualifications

Required:

• 2–5+ years of experience in sales, marketing, advertising, or business development

• Strong communication and relationship-building skills

• Ability to present marketing ideas clearly and confidently

• Self-motivated with a strong work ethic

• Ability to manage multiple client relationships and projects simultaneously

Preferred:

• Experience in media sales, advertising sales, or digital marketing

• Familiarity with print and digital marketing strategies

• Existing relationships within the local business community

• Experience working with small to mid-sized businesses on marketing strategies

Key Skills

• Sales prospecting and business development

• Relationship building and client management

• Marketing strategy consultation

• Negotiation and closing

• Time management and organization

• Communication and presentation skills

• CRM and pipeline management

Personal Attributes

The ideal candidate will be:

• Entrepreneurial and self-driven

• Comfortable meeting with business owners and decision-makers

• Motivated by building relationships and generating revenue

• Organized and capable of managing multiple accounts

• Professional and confident in client-facing situations

• Passionate about helping businesses grow through marketing

Compensation & Opportunity

This role offers a competitive compensation structure with base salary and commission opportunities , allowing motivated individuals to grow their income as they build client relationships and expand their accounts.

About Michels Communications Corporation

Michels Communications is a regional media and publishing company producing multiple print and digital publications serving communities across South Dakota and the Midwest. Our publications focus on lifestyle, business, real estate, tourism, events, and community storytelling.

We partner with businesses to help them tell their story, connect with their audience, and grow their brand through strategic marketing and advertising solutions.

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