Marketing Manager

MARKETING MANAGER Position Overview The Marketing Manager is the strategic operator who turns our marketing plan into results. This role is equally responsible for leading and developing our marketing coordinators and for owning the day‑to‑day execution of marketing across all TPC locations. The Marketing Manager partners directly with our surgeons to grow their practices and works in close coordination with the Marketing Director on strategy. This is a hands‑on role for someone who has done the work themselves and is ready to lead a small team. Responsibilities Team Leadership Manage Marketing Coordinators across Draper, St. George, Farmington, and future TPC locations. Set weekly priorities, conduct 1:1s, and actively develop each team member's skills and career growth. Build playbooks, templates, and processes that allow the team to execute consistently across locations. Serve as the escalation point for the coordinators and provide clear direction, feedback, and support. Surgeon & Practice Marketing Serve as the primary marketing partner for our surgeons, meeting monthly with each to align on goals, content, and growth priorities. Own each surgeon's marketing pipeline including leads, consults, conversion rates, and monthly revenue performance. Build and execute the strategy that fills each surgeon's calendar and grows their personal practice. Identify what's working and what's not, and adjust marketing efforts quickly based on data. Campaign Execution & Social Media Performance Plan and execute multi-channel campaigns across social, email, SMS, paid media, and events for all locations. Manage the marketing calendar end-to-end and ensure all deliverables ship on time. Lead new location launches and grand opening events in partnership with the Marketing Director. Regularly review Instagram and broader social media performance data — reach, engagement, audience insights, content performance — and use those reports to adjust strategy, posting cadence, formats, and messaging. Translate analytics into clear action and recommendations rather than reporting numbers in isolation. Partner with the Brand Designer on creative needs and with Coordinators on execution. Performance & Reporting Track and report KPIs at the location, surgeon, and campaign level. Build monthly performance reports for the Marketing Director and leadership. Manage marketing budget allocation across locations and channels with transparency and discipline. Use CRM, Symplast, and other tools to monitor lead flow, conversion, and campaign performance. Vendor & Agency Management Manage relationships with photographers, paid media partners, and any contracted agencies. Ensure all external deliverables are on time, on budget, and on brand. Communication Serve as a primary communication link between the marketing team, surgeons, location staff, and the Marketing Director. Lead routine marketing team meetings and ensure coordinators receive timely updates on priorities, policies, and performance expectations. Communicate proactively with the Marketing Director regarding team capacity, performance trends, and opportunities for improvement. Partner with location leadership to ensure marketing efforts align with operational reality at each clinic. Requirements Minimum of 3 years of marketing experience, with at least 1 year managing or mentoring others. Background in healthcare, aesthetics, beauty, hospitality, or another service-driven, brand-led industry strongly preferred. Working knowledge of Instagram and Meta analytics, with the ability to interpret performance data and translate it into clear strategic adjustments. Demonstrated experience personally executing campaigns across social, email, paid media, and events. Strong analytical skills and comfort owning KPIs and reporting against them. Excellent communication, leadership, and problem‑solving skills. Ability to maintain composure, confidentiality, and professionalism in a luxury‑care environment. Comfortable in a fast‑paced, growing environment where systems are being built as the team scales. Strong eye for elevated, luxury brands. Why The Plastics Clinic & Spa? We're a growing, physician‑led aesthetic practice with a reputation for excellence, a tight‑knit team culture, and a genuine commitment to our guests and our people. We invest in training, growth, and building careers — not just filling seats. This is a foundational role that will set the tone for our amazing new locations! Comprehensive benefits package with medical, dental, vision, and retirement plan with company match Top‑of‑the‑line spa perks and access to discounts Industry‑leading Paid Time Off & paid holidays Opportunities for growth and development alongside a world‑class management and clinical team #J-18808-Ljbffr