Fractional CMO

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MaidCentral Software is a cloud-based field service solution for the residential cleaning industry. The solution caters to cleaning businesses looking to scale their operations and increase profitability. MaidCentral is an all-in-one solution designed to help small businesses achieve greater success: integrating all the various tools they need to run their business into one Enterprise Resource Planning tool. Scheduling, Dispatch, Payroll, Marketing, Sales, Process Management, Efficiency and Productivity Tools, Quality Management, Reporting, and much more.

MaidCentral is an advanced software tool that cleaning business owners invest in to solve the challenges they face to grow and create success. We are a fast-growing company with a culture of excellence and achievement. We have 30+ years of sustained success in the home cleaning industry and are experts in our field.

We are experiencing rapid growth and want to build a best-in-class team. If you have similar goals and want to solve big problems, be an integral part of a team, and be part of a fast-growing and fast-moving software company in the SAAS vertical, we would love to meet you.

ROLE We are seeking a talented and experienced Marketing Professional to join our team. The successful candidate will be responsible for developing and implementing marketing strategies that drive revenue growth and brand awareness. They will help build the team from the ground up and provide mentorship along the way. The person in this role should expect to be a hands-on, active member of the team, working on day-to-day marketing tasks as well as guide the overarching strategy. We are open to both full-time candidates or Fractional Marketing Executives with experience with both SAAS companies and small start-ups.

Responsibilities:

• Develop and execute marketing plans and campaigns that align with company goals and objectives
• Develop marketing team, providing mentorship to new and existing team members.
• Conduct market research to identify customer needs and preferences
• Manage the company's brand and ensure consistency across all marketing channels
• Collaborate with cross-functional teams to develop content and creative assets for marketing campaigns
• Measure and analyze campaign effectiveness and adjust strategies accordingly
• Manage the marketing budget and allocate resources effectively
• Stay up-to-date with industry trends and best practices

Requirements:

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in marketing, with at least 2 years in a managerial role
• Strong understanding of marketing principles and best practices
• Excellent communication, collaboration, and project management skills
• Demonstrated ability to develop and execute successful marketing campaigns
• Experience with digital marketing, including SEO, SEM, G4 Analytics, social media, and email marketing
• Experience with marketing automation tools and analytics platforms
• Proven ability to manage a team and prioritize multiple projects in a fast-paced environment

If you are a strategic thinker with a passion for marketing and a track record of driving results, we want to hear from you. In your application, please include a cover letter and/or professional samples which you feel best demonstrate your strengths and/or experience.

CORE VALUES 1. Growth Mindset - We are looking for people that appreciate a challenge. We are focused on incremental improvement of both ourselves and the product. Creating a better future is our ultimate driver.

2. Candid Communication - We don't sugarcoat anything, and you'll never wonder where we stand: we're direct, honest, and candid for the greater good. We're each other's toughest critics - but we're also each other's biggest fans and loudest supporters. Feedback is fast and furious, always focused on creating the best outcome for our partners.

3. Achievement Focused - We don't just like to talk about things. We get things done. We are doers, and we care about results. We think critically and then put that into action to solve problems big and small for our team and for our partners.

4. Customer Driven - We are obsessed with our mission to create a platform that elevates the home cleaning industry. Our mission is to help our partner companies create happier customers, better jobs for their employees, and more success and profits that they can reinvest and grow. We are driven to give our partners the tools, data, and support they need to thrive in every facet of their business.

5. Play The Long Game - We are committed to building a world-class product in support of our partners and our industry. We don't take shortcuts, and we don't let short-term wins distract us from our long-term vision. We are process-driven. We build repeatable and scalable systems that help us deliver consistently delightful results.

Job Types: Full-time, Part-time

Expected hours: 20 - 40 per week

Work Location: Remote