Product Marketing Leader

RAAPID is a healthcare technology company on a mission to bring defensible, clinically accurate coding to risk adjustment. Headquartered in Louisville, Kentucky and built on 15+ years of healthcare and AI legacy, our neuro-symbolic AI-powered platform helps health plans and providers optimize revenue, ensure compliance, and reduce administrative costs across value-based care. Why RAAPID? Backed by an Industry Trifecta: Series A funding from M12 (Microsoft’s Venture Fund), UPMC Enterprises, and Healthworx (CareFirst’s investment arm) — uniting technology, provider, and payer backing. Industry Pioneer: Leveraging state-of-the-art neuro-symbolic AI — combining machine learning with knowledge graphs and clinical reasoning — to transform healthcare operations. Strong Foundation: Built on four key pillars — Trust, Technical Competence, Stability, and Technical Innovation. Recognition: Modern Healthcare 2025 Best in Business Healthcare IT honoree and 2026 KLAS Emerging Company Spotlight; HITRUST certified and SOC 2 compliant. Culture: Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth. Mission-Driven: Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions. Global Presence: Headquartered in Louisville, Kentucky, with a robust team across the US and India. RAAPID is backed by a strategic “Industry Trifecta” of Series A investors — M12 (Microsoft’s Venture Fund), UPMC Enterprises, and Healthworx (the investment arm of CareFirst, Inc.) — uniting technology, provider, and payer validation behind defensible risk adjustment. Recognized by Modern Healthcare as a 2025 Best in Business Healthcare IT honoree and named to the 2026 KLAS Emerging Company Spotlight, RAAPID is HITRUST certified, SOC 2 compliant, and deployed on Microsoft Azure. Position Overview We are seeking a strategic and visionary Product Marketing Leader. This role is critical in defining the market positioning, messaging, and go-to-market (GTM) execution for RAAPID’s AI-powered healthcare solutions. You will be the bridge between Product, Sales, and Marketing, ensuring our value proposition resonates with senior decision-makers in the U.S. healthcare ecosystem. You will lead the creation of high-impact content and sales enablement tools that drive sales funnel growth and market leadership. GTM Strategy & Product Launches: Develop and execute comprehensive go-to-market plans for new products and features, ensuring alignment across Product, Sales, and Customer Success teams. Messaging & Positioning: Create compelling, research-driven messaging that addresses the regulatory (CMS, HCC, RADV), financial, and operational pressures faced by U.S. healthcare organizations. Sales Enablement: Build a world-class sales enablement engine, providing the Demand Gen and Sales teams with the playbooks, pitch decks, and competitive intelligence needed to win. Content Strategy: Oversee the creation of high-value “hooks” — including whitepapers, case studies, and webinars — to fuel outbound demand generation and event ROI. Market & Competitive Intelligence: Conduct deep-dive research into market trends, competitor moves, and U.S. healthcare regulatory shifts to keep RAAPID at the forefront of the industry. Customer Marketing: Work with Customer Success teams to build and drive customer stories, outcome/value frameworks, and customer co-marketing programs. Cross-Functional Leadership: Partner with leadership to align targeting and campaign execution, ensuring a consistent and authoritative brand voice across all channels. Experience: 8–12+ years of experience in product marketing, with a proven track record of leading GTM strategies for B2B SaaS or complex enterprise software. Industry Knowledge (mandatory): Deep expertise in the U.S. healthcare sector, particularly within risk adjustment, value-based care, or AI-driven healthcare tech. Education: Master’s degree in Business, Marketing, or a related field. Communication: Exceptional storytelling and communication skills, with the ability to translate complex AI technicalities into clear business value for C-suite executives. Leadership: Demonstrated success in leading high-performing teams and collaborating with executive leadership in a global model. Preferred Qualifications Experience working with AI/ML-based products and a strong understanding of “Agentic AI” applications in healthcare. Experience supporting Account-Based Marketing (ABM) initiatives for high-value enterprise accounts. Technical Skills Proficiency in CRM platforms (Salesforce/HubSpot) and Marketing Automation tools (Marketo, Pardot). Experience with Sales Intelligence and Research tools (LinkedIn Sales Navigator, HubSpot, SFDC, ZoomInfo). Strong command of data analytics to measure campaign impact and pipeline influence. Core Competencies Strategic GTM planning and execution. Advanced messaging and storytelling. Cross-functional team leadership and mentorship. Market research and competitive positioning. Values & Leadership Expectations At RAAPID, we are building a high-performance, customer-focused, and innovation-driven culture. We look for leaders who strongly align with our core values: Integrity – Demonstrates honesty, accountability, and ethical decision-making in every interaction. Employee Centricity – Values collaboration, respect, and team growth while fostering an inclusive work environment. Can-Do Attitude – Brings ownership, agility, and a solution-oriented mindset to challenging situations. Converting Challenges into Opportunities – Thrives in ambiguity and proactively transforms business challenges into scalable outcomes. Customer Centricity – Keeps customer success, value realization, and long-term partnerships at the center of decision-making. Innovation Mindset – Continuously seeks better ways of solving healthcare problems through technology, data, and creative thinking. Competitive compensation package with performance-based incentives. Opportunity to shape the future of a high-growth AI company and work closely with executive leadership. Collaborative and innovative work environment within a Great Place to Work–certified culture. Comprehensive health insurance and professional development opportunities. The ideal candidate is a results-oriented person with an entrepreneurial spirit, capable of balancing high-level strategy with hands-on execution. They are passionate about leveraging disruptive technology to solve major healthcare challenges and thrive in a fast-paced, innovative environment. #J-18808-Ljbffr