Marketing Specialist

About Houst: Houst is a fast-growing international proptech and property management technology innovator on an ambitious mission to optimize the global short-let, vacation rental, and hospitality marketplace. We centralize multi-channel booking distributions, pricing algorithm models, professional operations logistics, and host services into a single connected software layer. Operating across prominent international urban hubs, Houst helps thousands of property owners turn real estate assets into highly profitable, seamless hospitality streams through transparent data tracking and operational excellence.

Position Overview

We are seeking a highly analytical, self-directed, and hands-on Marketing Specialist to join our global Growth vertical under an independent contractor remote/hybrid configuration based in Cape Town, South Africa. Working hand-in-hand with our core growth hub in London, you will claim tactical ownership over multi-channel user acquisition, retention mechanics, and landing page conversions to drive global customer pipelines. Shifting completely away from routine non-regulated administrative transcription filing, simple data entry sheet updates, or low-level layout changes, you will run an active marketing experimentation, A/B testing funnel, and tracking metrics laboratory. This role requires a digital growth enthusiast who maps customer acquisition pathways fluidly natively using SEO and consumer lifecycle primitives, builds data-supported business frameworks, manages marketing automation suites, and partners cross-functionally across distributed sales and product cells to unlock commercial monetization wins.

Key Responsibilities

• Growth Campaign Governance: Formulate, deploy, and monitor technical user acquisition initiatives spanning paid search, email funnels, affiliate networks, social pipelines, and referral systems natively utilizing SEO frameworks.
• Conversion Funnel Instrumentation: Conduct detailed user-behavior path audits and A/B test experiments, optimizing website structures, content copies, and call-to-actions to maximize sign-up velocities.
• SEO & Inbound Channel Auditing: Partner alongside growth leads to manage organic search strategies—tracking search health, keyword indexing metrics, and meta-data optimizations to expand domain traffic loops.
• Data Telemetry & Reporting: Leverage complex web tracking suites to build regular dashboards, reporting on acquisition spend pacing, payback intervals, customer acquisition cost (CAC), and definitive marketing ROI.
• Emergent Channel Discovery: Research, execute, and benchmark new customer conversion channels and marketing toollines, systematically scaling successful pilots.
• Cross-Functional GTM Synchronization: Collaborate face-to-face with London-based growth teams, local sales cells, product managers, and partnerships units to satisfy overarching corporate retention milestones.

Required Skills & Qualifications

• Proven professional history operating as a Growth Marketer, Digital Acquisition Specialist, Performance Marketing Coordinator, Email Marketing Analyst, or matching tech-focused agency capacity.
• Expert Digital Channel Command: Complete, hands-on production familiarity managing workflows across paid media platforms, inbound marketing funnels, and retention layers.
• Practical tool literacy navigating standard data analytics and marketing automation suites (including GA4, Hotjar, Klaviyo, and Google Search Console tracking pipelines).
• Advanced analytical habits with strong spreadsheet skills (such as Excel or Google Sheets ) to manipulate data clusters, detect trends, and back decisions with insights rather than assumptions.
• Outstanding written, verbal, and visual organizational communication strengths in English, with an established history coordinating across international borders.
• Contractual parameters: This position operates strictly under a dedicated Independent Contractor framework rather than a full-time localized employment structure.
• Location Context: Position operates under flexible hybrid-remote guidelines open exclusively to qualified growth professionals residing permanently within Cape Town, South Africa .

Preferred Strategic Indicators (Nice to Have)

• Prior professional or technical background scaling organic web acquisition channels specifically within the proptech, real estate SaaS, travel technology, or e-commerce marketplace domains.
• Familiarity leveraging modern generative AI tools and prompt frameworks to accelerate text iterations, content distribution scales, and creative workflow efficiencies.
• Exposure to multi-market localization setups or localized conversion tracking models across Europe or Africa.

What We Offer

• Competitive Global Contractor Fee Scale: A market-calibrated monthly contractor compensation structure tailored directly to your digital acquisition and channel management history.
• A highly flexible, hybrid-remote workspace layout that balances personal autonomy with collaborative Cape Town team spaces.
• Direct Venture-Scale Business Ownership: Elite career milestones achieved by defining the flagship growth and marketing initiatives for an international proptech leader operating in multiple countries.
• Access to elite cross-border knowledge networks, direct mentorship paths next to seasoned London-based acquisition strategists, and an open startup culture that champions data-backed curiosity and rewards bold execution.