Director of Lifecycle & Retention Marketing

Role Description

ARMRA is looking for a Director of Lifecycle Marketing to join our team. You'll uncover strategic insights, evangelizing retention and customer-first decisions, and proactively identify and communicate retention trends on a regular basis to support our subscription, retention, and loyalty programs.

Responsibilities:

• Lifecycle Strategy & Execution:
  • Lead lifecycle strategy and manage daily execution across lifecycle marketing channels such as email, SMS, and loyalty programs to directly impact key business objectives such as customer experience, customer acquisition, retention, and lifetime value.
  • Build a robust and innovative email & SMS strategy that focuses on personalized messaging, churn prevention, and lifecycle campaigns to drive demand and list growth.
  • Implement all aspects of the owned channel email deployment process, from pulling audiences, uploading content, QA, launch, and monitoring email deliveries.
  • Develop new and improve existing automated campaigns to deliver personalized content throughout the lifecycle.
• Customer Segmentation & Personalization:
  • Develop customer segmentation strategies to improve targeting and personalization of our campaigns.
  • Identify actionable business cases for high-value retention opportunities, including segmentation and targeting test strategies to engage users with a combination of content and user experience across web & app touchpoints.
• Performance Analysis & Optimization:
  • Create and monitor a robust set of KPIs that allow us to analyze engagement across the customer journey.
  • Use emerging insights to recommend and introduce new channel strategies that enable us to communicate effectively with customers, reduce churn, and retain customers.
  • Conduct A/B tests on marketing campaigns to determine the most effective strategies and messaging.
  • Proactively communicate performance on retention KPIs and goals with the business, inclusive of the executive team.
• Loyalty Program Management:
  • Implement strategies to grow loyalty enrollment while maintaining engagement across all cohorts.
  • Own the loyalty marketing calendar in partnership with brand and digital marketing for all loyalty campaigns.
• Collaboration & Cross-Functional Partnerships:
  • Work cross-functionally, partnering with multiple teams across the business to execute our Retention efforts, including: Consumer Insights, Analytics, Product, Marketing Channel Owners, Product Marketing, Operations, Customer Experience, and more.
• Trends & Strategy Communication:
  • Identify trends, risks, and recommendations to leadership and cross-functional teams in order to adjust operational strategies in real-time and support the development of new retention initiatives.
• Project Management:
  • Excel at project management to ensure projects move forward on time and with minimal friction from all stages, from pre to post launch.

Qualifications

• 8-10+ years of experience in retention or customer strategy with a strong business intuition.
• Relevant work experience in retention, business strategy, customer marketing, marketing strategy, or analytics.
• Deep interest in research and data analysis, with a proven track record of drawing actionable insights from raw data.
• Direct retention-focused analysis or marketing experience identifying and monitoring key performance indicators.
• Self-starter and naturally curious mindset with a hunger to dig into problem solving.
• Strong cross-functional relationship builder.
• Excellent project management and prioritization skills with strong attention to detail.
• Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven environment.
• Ability to drive projects forward in an environment that could lean ambiguous.
• Has a bias for action and is willing to move through the clutter to get to an output quickly and efficiently.

Company Description

ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away.

• Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
• Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
• Mission-driven – We believe in what we’re building and are passionate about making an impact.
• Direct and constructive – Feedback is a gift, and we embrace it in order to grow.

• Performative – We don’t play games, manipulate optics, or curate an image for external approval.
• Entitled – We don’t expect rewards without contribution.
• Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.