Senior Associate Director, Public Relations

Role Description

The Senior Associate Director (SAD), Public Relations is a pivotal leadership role responsible for the strategic health and growth of our regional accounts. Reporting directly to the President of Allied Services, you will act as a bridge between high-level agency strategy and regional execution. This is a "player-coach" role designed for a professional who can lead a team to media success while simultaneously driving the business forward through RFP leadership, client retention, and new business development.

Key Responsibilities: The "Nitty-Gritty"

• Growth & New Business Leadership
  • RFP Excellence: Lead the PR strategy for New Business pitches and RFPs, crafting compelling narratives that showcase KH + Madden's unique value proposition.
  • Regional Business Development: Identify opportunities for account expansion and new partnerships within your assigned region.
  • Client Retention & Success: Serve as the senior lead for client relationships, ensuring long-term satisfaction and "moving the needle" on their specific KPIs.
• Strategic Earned Media
  • Regional Strategy: Architect magnetic PR strategies that turn travel stories into headlines, stirring up curiosity across media channels.
  • High-Level Media Relations: Build and nurture relationships with top-tier journalists and influencers; you are the go-to contact for the region's most critical media moments.
  • Crisis Communications: Oversee crisis efforts with grace, acting as the calm voice who flips challenges into trust-building moments.
• Team Management & Operations
  • Staff Mentorship: Mentor and inspire the PR team, setting a high bar for creativity, accountability, and professional excellence.
  • Collaborative Oversight: Work closely with Creative, Media, and Strategy teams to ensure regional campaigns are integrated and unified.
  • Performance Tracking: Measure and report on PR success using data that matters, helping KH + Madden demonstrate true ROI to our partners.
• Innovation & Presence
  • Buzzworthy Activations: Ideate media missions and stunts that turn destinations into "must-cover" stories.
  • Trend Awareness: Keep a finger on the pulse of industry trends and cultural moments to ensure KH + Madden's PR machine stays ahead of the curve.

Qualifications

• Confident representative of KH + Madden in the destination marketing industry.
• Agile thinker who empowers the team to deliver their best work.
• Excited to travel approximately 30% of the time.

Requirements

• Ability to lead a pitch for a multi-million dollar contract.
• Experience in crafting compelling narratives for PR strategies.
• Strong relationships with top-tier journalists and influencers.
• Proven track record in client retention and business development.

Benefits

• Strategic Influence: A direct line to agency leadership and the ability to shape regional PR strategy.
• A Supportive Culture: A workplace that values intelligence, authenticity, and a willingness to learn.
• Growth Opportunities: Training and challenges designed to expand your leadership and business development skillset.

The Interview Process

• Round 1: A conversation with our Recruiter to get to know your background and experience.
• Round 2: An interview with our VP focused on your leadership approach and alignment with the team and region.
• Round 3: A conversation with our Associate Director of PR and President of Allied Services to explore your experience and overall fit within the organization.

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

KHM is an Equal Opportunity Employer.

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