Area Sales Representative

Area Sales Representative

Are you a motivated, results-driven sales professional eager to build strong relationships and accelerate growth? American First Finance is seeking a dynamic Territory Sales Representative to expand our market presence and cultivate valuable partnerships with merchants. We offer a competitive compensation package designed to reward performance and fuel success. With uncapped earning potential, top performers enjoy unlimited income opportunities and a clear path to maximizing their success.

Key Responsibilities:

• Develop and grow merchant relationships by ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipeline of quality prospects within the assigned territory.
• Conduct in-person visits to 8-10 stores daily, securing 10+ new merchant partners each month.
• Meet or exceed sales targets, taking full accountability for performance and results.
• Leverage AFF's CRM tools to track interactions, manage leads, and optimize sales strategies.

Minimum Requirements & Qualifications:

• 1+ year of proven success in B2B outside sales, consistently achieving measurable sales goals.
• Highly motivated and performance-driven, with a strong desire to exceed expectations.
• Exceptional organizational skills with a high level of integrity and professionalism.
• Strong face-to-face selling experience with excellent negotiation and closing skills.
• Self-starter mindset, with the ability to independently build and manage a sales pipeline.
• Ability to collaborate with internal teams, including Marketing, Training, and Sales Operations, to drive business success.
• Valid driver's license and car insurance required for regular travel within the assigned territory.
• Extensive experience in retail consumer finance, merchant services, or SaaS preferred.
• Bilingual a Plus

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers. With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America —including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve. Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs. With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market. Join FirstCash and be part of a company that values integrity, customer service, and growth.