Senior Channel Marketing Specialist - Retirement (Hybrid)

Job Summary Execute cross‑functional marketing campaigns to support the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, and retirement. Responsibilities Manage digital and promotional activities related to strategy, execution and reporting. Execute campaigns to drive growth strategies for assigned products and channels. Partner with Sales, Marketing, and Product teams to define goals, develop strategies, review assets, and ensure final deliverables meet objectives. Perform campaign analytics reporting and review, develop plans based on learnings, translate findings into actionable strategies, and evaluate program effectiveness using qualitative and quantitative methods. Report on productivity, priorities, issues, and opportunities for improvement. Ensure adherence to established processes and workflows for end‑to‑end campaign strategy, creative execution, performance optimization, and troubleshooting; identify and recommend new processes and workflows as needed. Collaborate with cross‑functional leaders to ensure delivery of superior customer service and operational excellence. Act as an internal escalation point for campaign‑related issues. Qualifications Bachelor’s degree in marketing, business, communications, or equivalent experience. Five years of experience in marketing communications, digital marketing or project management. Experience developing and executing digital campaigns, marketing programs and complex projects. Thorough understanding of traditional and digital platforms. Technical acumen to design campaigns that optimize the use of marketing platforms. Creative thinker with excellent communication and relationship building skills. Organizational skills and the ability to manage multiple projects in a fast‑paced environment. Preferred Qualifications Experience with change management. Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, and Workfront. Financial services industry experience, especially related to investment products and concepts. Working Conditions Hybrid office environment: 3 days in office (Cedar Rapids/Denver). Applicants must possess legal authorization to work for the company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration‑related employment authorization sponsorship. Compensation The salary for this position generally ranges between $80,000 – $95,000 annually. The actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in‑office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an annual bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. #J-18808-Ljbffr Transamerica Corporation