Studio Manager

Job Description

Job Description

Location: Birmingham, AL · Type: Full-time, on-site · Compensation: $55,000–$70,000 base salary + performance bonus

Staffing Fitness is partnering with a fast-growing, multi-location boutique fitness operator to find a Studio Leader who can grow a studio, build a winning team, and create a member experience people talk about. Our client runs heart-rate-based, coach-led group training studios and is known for a strong culture, clear goals, and promoting from within.

The role

As Studio Leader, you own the results of your studio: membership growth, team performance, operational compliance, and the member experience. You'll lead a team of coaches and sales associates, partner weekly with the Chief Operating Officer, and turn company goals into a clear plan your whole team can rally behind.

Our client calls this role Studio Leader; at most boutique studios it's the Studio Manager or General Manager. It's a hands-on leadership role, so you'll spend your time on the studio floor and in the lobby, not behind a desk. Assistant Studio Managers ready for their first studio of their own are encouraged to apply.

What you'll do

Drive studio growth

• Set yearly, quarterly, and monthly goals with the COO and build the plans to hit them
• Lead weekly team meetings and goal-focused working sessions
• Plan and run community and marketing events that bring in new members
• Review studio metrics weekly to spot gaps, at the studio and individual level, and act on them

Build and develop a high-performing team

• Hire, onboard, and coach sales associates who consistently hit lead, intro, membership, and wearable-tech sales goals
• Hire coaches in partnership with the Head Coach, keeping coach turnover low; lead and develop an Assistant Studio Leader where the studio has one
• Run role-plays, training sessions, and regular feedback conversations
• Conduct twice-yearly performance reviews (April and October) for the Head Coach and all sales associates
• Recognize great work, address performance issues directly, and make tough staffing calls when needed

Create clarity and alignment

• Make sure every team member knows the mission, the values, the current priority, and their part in hitting it
• Communicate consistently through team chat, email, trainings, and in-studio check-ins

Run a tight, compliant operation

• Follow company business policies and meet all COO deadlines
• Build the sales associate schedule so the front desk is covered for every operating hour
• Process cancellations, freezes, and membership changes within 3 business days
• Respond to emails within 24 hours
• Make sure every class runs to standard: check-in and station assignments, heart-rate tech running, on-time starts, and the late-arrival policy enforced

Own the member experience

• Be out front during class check-in: greet members by name, support the front desk, and build real relationships
• Set the standard for a welcoming, high-energy lobby and exceptional customer service

How success is measured

You'll lead your team to these targets:

• Coaches: intro class close rate 60%+
• Coaches: class utilization 80%+
• Coaches: monthly member churn under 5%
• Sales associates: intro classes booked per shift 2+
• Sales associates: close rate 60%+

What you bring

• 1–2+ years as a Studio Manager, Assistant Studio Manager, or in a similar leadership role in fitness, retail, hospitality, or another sales-driven, customer-facing business
• A track record of hitting sales and membership targets
• Experience hiring, training, and coaching people to higher performance
• Comfort with metrics: you read the numbers and turn them into action
• Strong organization and follow-through on deadlines and policy
• A people-first, high-energy presence; members and staff want to be around you
• Availability for early mornings, evenings, and some weekends to match class schedules

Nice to have: boutique or group fitness experience, multi-unit or franchise operations background, or a fitness certification.

Why you'll love it

• Competitive base salary plus performance bonuses tied to studio results
• Complimentary studio membership
• Weekly one-on-one strategy time with the COO
• A clear path to multi-studio leadership as the company grows
• A culture built on clarity, accountability, and celebrating wins

How to apply

Apply through this posting. A Staffing Fitness recruiter will reach out to qualified candidates.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.