Solution Marketing Manager

Overview This is a strategic, high-impact role at the intersection of product, sales, and customer success, with direct influence on how SundaySky wins in the market. We’re looking for a strategic, value-obsessed marketer to drive SundaySky’s solutions marketing strategy, helping us position and sell our platform to the enterprise, with particular focus on banks, financial services firms, and insurance companies (BFS&I). Your job will be to translate SundaySky’s platform capabilities into compelling, customer-centric solutions that map directly to the priorities of CX, marketing, and other enterprise leaders. That means building the positioning, competitive intelligence, sales plays, and enablement content sellers need to engage prospects with confidence – and being the person they turn to when an active deal needs pre‑sales support. You’ll also become the marketing team’s in‑house expert on the SundaySky platform – a thought partner on GTM strategy and the internal expert on our ICP, our competitive landscape, our product, and how SundaySky wins. AI tools are central to how you’ll operate. Research, competitive insights, message testing, content drafting, persona development, and prototype production should all be accelerated through fluent, daily use of AI. This is an individual contributor role that reports to the VP, Marketing. Key focus areas: Sales Enablement (New Business & CX) GTM Strategy & BFS&I Solutions Marketing Product Marketing, Messaging & Platform Expertise Responsibilities Sales Enablement (New Business & CX) Partner with Sales and CX leaders to identify deal‑blockers, recurring objections, and competitive losses, and help build the sales plays, talk tracks, and enablement content that move deals forward. Create, maintain, and continuously refresh the core sales toolkit: pitch decks, solution briefs, ROI frameworks, objection‑handling guides, and vertical‑specific assets. Support pre‑sales requests on active deals with tailored content and prospect‑specific positioning that help advance and win opportunities. Produce custom video prototypes that demonstrate the SundaySky platform for specific prospects – used by sellers in pitches, demos, and follow‑ups. Deliver enablement programs (live sessions and on‑demand content) that make sellers fluent in our solutions, our ICP, and our competitive positioning. GTM Strategy & BFS&I Solutions Marketing Build deep knowledge of SundaySky’s ICP – the priorities, regulatory dynamics, customer journeys, and buying processes of banks, financial services firms, and insurers. Translate SundaySky’s platform capabilities into industry‑ and use‑case‑specific solution narratives (e.g., onboarding, client retention). Partner with Demand Gen on GTM strategy: segments to prioritize, messages to lead with, and how to align campaigns, content, and sales motions. Build and maintain buyer and user personas that inform messaging, content, and sales conversations across the funnel. Product Marketing, Messaging & Platform Expertise Own product and feature launch messaging – translating roadmap and release notes into customer‑facing value propositions, with the supporting collateral, enablement, and external content to match. Help maintain SundaySky’s core messaging framework and ensure consistent application across website, sales content, campaigns, and partner materials. Serve as the marketing team’s in‑house expert on the SundaySky platform – hands‑on enough to build prototypes, shape demos, and translate product capabilities into buyer outcomes. Own SundaySky’s competitive intelligence program and translate intel into actionable battlecards, win/loss insights, and positioning guidance. Support partner enablement by ensuring key partners have access to current positioning and relevant collateral. Qualifications Familiarity with Salesforce, sales enablement platforms, and modern marketing/productivity tools. Excellent writing and storytelling skills; you can translate technical capabilities into crisp, customer‑centric narratives. Hands‑on instincts with software platforms – you’re the kind of marketer who learns the product by using it. Familiarity building sales enablement programs and content designed to improve win rates and deal velocity. Experience marketing into the enterprise; BFS&I exposure is a strong plus. Bachelor’s degree in Marketing, Business, Communications, or a related field. Daily, fluent user of AI tools (notably Claude) for research, competitive analysis, messaging iteration, and content production – this is an expectation, not a nice‑to‑have. A strategic thinker who is also a hands‑on operator – you can ship the deck, the brief, and the battlecard yourself. Solid competitive intelligence chops – you can dissect a competitor, find the wedge, and turn it into a battlecard sellers actually use. 3–5+ years of B2B marketing experience that includes solutions marketing, product marketing, or a closely related GTM role at a SaaS or enterprise software company. Proven ability to translate technology solutions into customer‑centric narratives, arming sales teams with the tools to win competitive deals, and shaping how leading enterprises think about personalized video. Additional Information We care more about instinct, hustle, and AI fluency than years on a résumé. If you’re energized by translating technology solutions into customer‑centric narratives, arming sales teams with the tools to win competitive deals, and shaping how leading enterprises think about personalized video, this is a role where your work will be felt across the company every week. #J-18808-Ljbffr