Director of Brand Marketing

Director of Brand Marketing

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans' culture, creativity, and energy to one of the world's most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

KREWE is looking for a Director of Brand Marketing to help define how the brand shows up in the world and drive the strategies that generate awareness, demand, and long-term brand equity. This role sits at the center of the marketing organization, responsible for translating business objectives into integrated brand and marketing strategies that connect with consumers across every touchpoint. You will partner closely with Creative, PR, Retail, Digital, and Product teams to develop compelling campaigns, identify opportunities to grow cultural relevance, and ensure the brand consistently shows up in impactful and meaningful ways.

Part strategist, part operator, and part business leader, this role requires someone who can move seamlessly between big-picture thinking and execution. You are equally comfortable developing a go-to-market plan, evaluating new opportunities for growth, and building the systems that ensure ideas come to life at a high level. This is a high-visibility role with real influence on how KREWE evolves visually in the coming years; your work will help refine and elevate the brand's creative output across every channel. This is an opportunity to play a meaningful role in shaping the future of a fast-growing brand while helping define what the next chapter of KREWE looks like.

At KREWE, we move with intention. We think boldly. We believe design should elevate every touchpoint of the brand. If you're energized by building the next evolution of a contemporary luxury maison — and you're driven, curious, and obsessed with great design—you'll feel right at home.

This role is based in our NYC Headquarters, reporting to the VP of Brand Marketing.

Key Responsibilities:

• Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
• Champion new ideas that strengthen the brand and create meaningful consumer engagement

• Own the development of campaign and product launch strategies across the marketing calendar
• Define omnichannel marketing plans that align creative storytelling with business goals
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
• Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans
• Continuously raise the quality and strategic rigor of marketing plans across the organization

• Serve as the central marketing partner to cross-functional leaders across the business
• Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities
• Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability
• Lead cross-functional planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities

• Manage and mentor members of the Brand Marketing team
• Create clarity around priorities, ownership, and performance expectations
• Foster a culture of collaboration, accountability, and strategic thinking
• Elevate the team's ability to deliver thoughtful, effective marketing that drives both brand and business results

Requirements:

• 7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
• Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
• Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
• Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale
• Demonstrated ability to operate at both a strategic and executional level, moving seamlessly from vision and planning to implementation
• Strong cross-functional leadership skills with experience partnering closely with Creative, Digital, PR, Product, and Retail teams
• Exceptional communication, organizational, and stakeholder management skills
• Experience building scalable processes, operating rhythms, and marketing systems that enable teams to perform at a high level
• A collaborative leadership style with a passion for mentoring teams and elevating the quality of work around you
• Deep curiosity about culture, consumer behavior, and the evolving role of brands in people's lives

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Why You'll Love Working at KREWE

• You'll play a key role in shaping a fast-growing brand with a distinct presence in the luxury eyewear space.
• You'll build portfolio-defining work across campaigns, identity, retail, digital, packaging, and experiential design.
• You'll collaborate closely with a multidisciplinary creative team that values craft, originality, and elevated design.
• You'll join a creative culture rooted in bold thinking and guided by the artistic DNA of New Orleans (often touted as "the most European city in America").
• And you'll grow alongside a brand committed to raising the bar at every touchpoint.

Salary (for New York only): Up to $150,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion:

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.