Sales Director
Coric Industries LLC
Job Description
Job Description
About
Coric designs, distributes, and supports material handling equipment and solutions — forklifts, racking and storage systems, and warehouse automation — for customers across manufacturing, distribution, and logistics. As Coric expands its branch and distribution network, we're looking for a Director of Sales to drive Product Sales growth across the Midwest region.
OverviewLead our material handling sales efforts throughout the Midwest (OH and MI) by actively growing and mentoring a high-performing sales team. This team is responsible for sales of New & Used Forklifts, Floorcare Equipment and other various Warehouse Storage Products for the Midwest region.
Key responsibilities- Strategic Planning & Execution
- Develop and Implement Regional Strategy – Work with senior leadership to create and execute a comprehensive sales strategy aligning with overall company objectives.
- Set Quarterly Sales Goals & Quotas for Field Sales Managers and Sellers – Establish clear, measurable objectives for each Salesperson and their respective territories.
- Market Trends – Stay up-to-date on market trends, market share, regional competitors, and customer needs to make data driven decisions. Identify opportunities for cross-selling (across pallet rack, conveyor, automation, docks and doors and forklifts) within your region and across your teams.
- Annual Budget – Work with senior leadership to establish annual budget for the region and manage allocation of resources, ensuring overall profitability.
- Management & Coaching
- Recruit and Hire – Lead recruitment efforts and hiring of approved new Field Salespeople and Field Sales Managers to support the growth of the region.
- Onboard and Train – Educate your team on products, CRM, sales processes and best practices held by the company. Implement Training Program in coordination with Key OEMs for the Region.
- Performance Tracking – Monitor and report out on Key Performance Indicators (KPIs) via CRM for each Salesperson and Sales Manager, including but not limited to: Calls, Appointments, Quote Activity, Order Intake, Revenue, Gross Profit, Market Share and YoY Growth.
- Cross-Functional Relationships
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