Senior Analyst, Web/Media Analytics

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WHAT WE’RE LOOKING FOR:

A Senior Analyst with a strong ability to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyze data across the digital and marketing ecosystem to understand what is working, and what needs to be optimized.

WHAT YOU’LL BE DOING:

Working closely with the wider analytics and data team you will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use of available data to deliver against the client vision. On a day-to-day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. This will be developed and delivered with the wider team of client services, strategy and media planning so a team player is a must. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

ROLES & RESPONSIBILITIES:

WHAT WE’RE LOOKING FOR:

A Senior Analyst with a strong ability to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyze data across the digital and marketing ecosystem to understand what is working, and what needs to be optimized.

WHAT YOU’LL BE DOING:

Working closely with the wider analytics and data team you will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use of available data to deliver against the client vision. On a day-to-day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. This will be developed and delivered with the wider team of client services, strategy and media planning so a team player is a must. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

ROLES & RESPONSIBILITIES:

Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy Manage and resolve data issues involving quality and consistency of data Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data Present to clients and attend client meetings. Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making. Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

SKILLS & EXPERIENCE:

3+ years working in a marketing environment as an analyst Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau Experience of web analytics platforms such as Google Analytics Media Analytics experience is a strong plus High level Microsoft Word, Excel and PPT skills Attention to detail and a commitment to accuracy Well-developed numeracy skills Able to translate business needs and requirements to analytical methods and outputs Good written and verbal communication skills High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. _

$70,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.