Director, Account-Based Marketing, Enterprise

Director, Account-Based Marketing, Enterprise New York, NY Yext (NYSE: YEXT) is the enterprise agentic marketing platform. AI is changing how customers find brands, and Yext gives enterprises the infrastructure to compete: Scout analyzes 10 billion signals monthly across four AI models to surface where you're losing and why, the Knowledge Graph maintains the verified data AI cites, and content generation and distribution agents syndicate brand content across LLMs, listings, social platforms, and review sites in real time. Thousands of brands in financial services, healthcare, retail, hospitality, and food rely on Yext to win across AI and traditional search. Join us and experience firsthand why we are consistently recognized as a Best Place to Work globally by Built In, Fortune, and Great Place To Work. Yext is redefining how enterprise brands grow in an AI-first world, and we’re looking for a Director of Field & Account-Based Marketing to build and scale our most strategic growth motion. This role sits at the center of our go-to-market engine, partnering directly with Sales leadership to turn priority accounts into pipeline and revenue. You will architect our ABM strategy and personally lead execution for our highest-value accounts, building trust with Sales while delivering measurable impact in a complex, enterprise sales environment. What You'll Do ABM strategy & program design Own and define Yext's ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals Design high-impact 1:1 account plans for top-tier accounts, including tailored messaging, executive engagement, and bespoke experiences Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona-specific journeys Translate Product Marketing insights into account-level strategies that resonate with complex enterprise buying committees Execution & Pipeline Acceleration Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression Develop and launch high-touch programs, including account-specific campaigns, partnering with Events on any field or in-person components Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing Ensure programs are tightly aligned to sales cycles, deal stages, and opportunity acceleration Build trusted, day-to-day partnerships with Regional VPs of Sales, co-creating account strategies and operating as an extension of their teams Participate in account planning, pipeline reviews, and forecasting discussions to align marketing efforts with revenue priorities Shift perception of marketing from support function to strategic revenue driver through consistent delivery and collaboration Align closely with Marketing Programs to connect account-level insights with always-on demand generation efforts Measurement, Insights & Optimization Define and own success metrics for ABM programs, including pipeline creation, account engagement, meeting generation, and progression Build reporting frameworks and dashboards that connect account activity to revenue outcomes Translate performance into clear, executive-ready insights and recommendations Establish a feedback loop with Sales to continuously refine targeting, messaging, and program effectiveness Maintain and scale a library of proven plays by industry, persona, and deal stage Team Leadership & Cross-Functional Influence Manage and develop two Solutions PMMs, aligning their vertical and market expertise to account-level campaign strategies Lead through influence across a matrixed organization, driving alignment without direct ownership of all execution resources Serve as the internal expert on enterprise ABM, setting standards and elevating capabilities across the organization What You Have 10 to 15+ years of experience in B2B marketing, with deep expertise in ABM, demand generation, or field marketing in enterprise SaaS Proven track record of driving pipeline and revenue through ABM programs in complex sales environments Experience managing or closely partnering with marketers across EMEA markets; comfort operating in a multi-geo environment where regional context shapes messaging and campaign timing. Hands‑on experience designing and executing 1:1 and 1:few programs, not just overseeing strategy Strong partnership experience with Sales leadership, including joint account planning and pipeline ownership Experience targeting enterprise buyers in industries such as healthcare, financial services, retail, or restaurants Analytical mindset with the ability to connect program performance to business outcomes and influence decisions Demonstrated ability to operate effectively in ambiguous environments and build programs from the ground up Annual Base Pay Range $189,500 - $284,500 USD Employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets. Yext is an equal opportunity employer committed to building a results-driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form. #J-18808-Ljbffr