Marketing Specialist

Marketing Specialist

The Marketing Specialist is responsible for developing and implementing marketing strategies to optimize marketing effectiveness in their assigned vertical and enhance our customer and principal experience. In addition, the Marketing Specialist may provide assistance and support to the entire marketing department and collaborate with others throughout the organization.

Essential Duties and Responsibilities*

• Gather data on existing and potential customers, competitors, or market segments for use in the development of targeted marketing strategies
• Collect information or specifications for use in data sheets, promotional publications, presentations, brochures and prepare drafts
• Develop and administer a calendar of marketing campaigns or other promotional opportunities including trade shows, etc. and ensure associated deadlines are met
• Responsible for the creation and execution of e-mail marketing, videos, and social media campaigns
• Work directly with the Marketing Manager to coordinate corporate branding over Barentz' multiple verticals
• Lead Barentz' social media presence on LinkedIn and Twitter
• Manage the company's intranet and update as necessary with content/graphics, etc.
• Assist with tradeshow booth preparation (banners, literature, promos)
• Proofread marketing collateral (ads, product guides, articles, press releases, etc.)
• Coordinate feature product information for monthly e-mail newsletters
• Write company-wide press releases for media
• Collaborate with sales on marketing tools, projects, product guides, business cards, etc.
• Support executives, sales, and other departments as requested
• Work independently and in a team environment on various ongoing projects
• Support and lead by example, Barentz' culture, values and fundamentals
• Participate in ongoing personal development opportunities
• Other duties and responsibilities as requested