Membership & Engagement Director

Work at the association for associations and help shape our industry. TSAE is thriving, diverse community of professionals; perpetually leading, shaping and advancing the association industry in Texas. We offer a great benefit package with a supportive culture focusing on innovation and collaboration with benefits such as: Flexible HYBRID work environment with eligibility for 24 hours (3 days) remote work per week after first three (3) months of employment. Company-Paid Employee Health, Vision, Dental and Life/ADD Insurance. 401k retirement fund 19 paid holidays each year, including Dec 24 - Jan 1. Up to 10 (ten) paid time-off (PTO) days in first year with generous increments thereafter. The Membership & Engagement Director is responsible for both the day-to-day and strategic membership activities required to achieve the organization’s goals related to engagement, onboarding, recruitment, and retention. The Director will be expected to deeply understand the member journey and experience and develop and execute a plan to foster and increase member engagement at all levels of the organization. Provide leadership in developing, implementing, and evaluating effective membership recruitment, retention, and engagement strategies. As a member of a small, collaborative staff team, this role combines strategic leadership with hands‑on execution. The position is responsible for both developing direction and personally managing many of the day-to-day activities necessary to achieve membership and engagement objectives. Key Responsibilities Develop and execute a data-driven recruitment, retention, and engagement strategy and implementation plan which supports TSAE’s branding and achieves organization’s membership goals. In cooperation with Marketing & Communications Director, develop and implement comprehensive membership marketing and communications strategies and campaigns to attract, recruit, engage and retain members. This may include the development of email campaigns, online content, marketing materials and brochures/guides. Develop strategic, targeted campaigns based on statewide research data to continually improve the membership experience to retain current members. Coordinate, evaluate, and refine all components of renewal, acquisition, and welcome campaigns and procedures. Participate in and manage ongoing member stewardship activities with current and prospective members through all communications channels including TSAE social media pages and Online Member Community. Coordinate representation and attend association/industry events to promote membership and facilitate engagement. Provide exemplary customer service to assure high levels of member and stakeholder satisfaction and maintain consistency of service. Serve as the voice of the member internally and externally and communicate member needs across the organization, particularly with a member satisfaction, growth and retention lens. Assist with the development and implementation of virtual and in-person programming related to membership topics and activities. Evaluate, develop, and oversee the onboarding process of new members including application processing, welcome emails/cards/calls and orientations. Proactively develop and engage in projects and events aimed at increasing membership and improving overall member satisfaction and retention. Serve as the owner of our membership database system, its functionality, and integrity. Collaborate with colleagues in administration and integration of association management system (AMS) iMIS to optimize user experience and ensure accuracy of data and reporting. Lead the prioritization of enhancements to the iMIS and iMIS integrations to streamline core iMIS processes. Oversee the member application, renewal, and dues billing/invoicing process of membership dues. Develop, monitor and report on metrics for assessing effectiveness of membership recruitment, engagement, and retention programs and activities. Track monthly retention statistics and implement outreach strategies to improve overall retention. Assist with data extraction and accuracy for the printed annual TSAE Membership Directory. Develop a deep understanding of our membership structure, bylaws, policies, programs, and content to appropriately address members and provide input relative to TSAE’s strategic direction. Work with internal teams to incorporate diversity, equity, and inclusion initiatives into the associations’ overall operations. Attend board meetings, committee meetings, and other events as requested. Maintain a positive work environment and highly motivated staff through effective leadership and empowerment of fellow employees. TSAE is an Equal Opportunity Employer. The policy of TSAE is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. Skills Effective oral and written communication skills; including public speaking; experience with computers, Office 365 software, and familiarity with AI software (ChatGPT, Claude); ability to work effectively with members and staff; ability to maintain confidentiality and have a service oriented attitude. Must be able to manage multiple projects simultaneously; use critical thinking and implement problem-solving skills to effectively develop and organize projects. Must have an understanding market research, statistics, and knowledge of the industry. Individual must be able to lift boxes up to forty (40) pounds. Experience with association management software (AMS) or some type of CRM database required. Specific experience with IMIS EMS a plus. Travel: With notice, successful candidate will also be available for evening and weekend work a few times a year during especially busy seasons. Usually travel within the state of Texas up to twenty (20) percent of the time. #J-18808-Ljbffr TSAE