Director of Sales & Marketing

Director Of Sales & Marketing

Sage Hospitality Group is looking for a Director of Sales & Marketing to support The Hotel Landing! The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. We are passionate about creating moments of elegance, authenticity, and lasting memories—combining refined hospitality with a welcoming, service-driven culture. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Director of Sales & Marketing (DOSM) is the strategic and commercial leader responsible for driving The Hotel Landing's revenue performance, brand positioning, and long-term market success. This is a property-based role, requiring the leader to work onsite a minimum of 4–5 days per week, particularly through stabilization and ongoing achievement of monthly and quarterly budget objectives. Demonstrate experience securing and managing placement within elite luxury travel programs and spearhead luxury consortia and preferred partner strategy through driving qualification, application, and ongoing optimization across programs such as Virtuoso, American Express Fine Hotels & Resorts, Chase the Edit, and Internova Curated to elevate brand positioning and high-value demand.

Commercial Strategy & Revenue Leadership

• Develop and execute a multi-channel commercial strategy across Rooms, Culinary, Events, Wellness, and experiential revenue streams.
• Partner with Revenue Management to align pricing, demand, and distribution with luxury positioning and rate integrity.
• Lead annual budgets, forecasts, and long-term commercial planning with ownership-level accountability.
• Identify high-yield revenue opportunities that enhance the guest experience and reinforce the hotel's lifestyle narrative.
• Apply yield management principles to optimize room rates and function space profitability.

Luxury Program Development & Distribution Strategy

• Spearhead the strategic pursuit, application, approval, and activation of the hotel into premier luxury travel and cardholder programs, including Virtuoso, Fine Hotels & Resorts (FH&R), and comparable elite platforms.
• Leverage prior experience and established industry relationships to successfully differentiate the hotel during program evaluation and onboarding.
• Manage the full lifecycle of luxury program participation from positioning and approval through launch, ongoing optimization, performance analysis, and renewal.
• Maintain active working knowledge of and relationships with Luxury Cardholder Programs, including American Express, JP Morgan Chase, Capital One, Citi, and similar partners, to drive incremental demand and visibility.
• Ensure all luxury distribution partnerships align with brand standards, rate integrity, and long-term positioning.

Luxury Travel Partnerships & Consortia Management

• Expand visibility and production through strong relationships with luxury travel agencies and advisors, including but not limited to Virtuoso-affiliated agencies, Ovation, SmartFlyer, First in Service, Ascot Travel, Tzell, ProTravel, and others.
• Oversee participation in Consortia programs for independent luxury hotels, including contract management, utilization of marketing and advertising inclusions, offer and package development, and performance tracking.
• Ensure consortia partners and advisors are engaged, informed, and deliver consistent production growth.

Group Sales Growth & Market Expansion

• Drive group market share growth by reviewing, auditing, and improving the group sales process from prospecting through post-event evaluation.
• Ensure prospecting strategies are strong, lead response times are timely and thorough, and group communications are consistent and polished.
• Oversee and optimize group sales tools and platforms such as ZoomInfo, Knowland, Visiting Media, SendSites, SynXis, and related systems.
• Expand the hotel's presence in the meetings and events market through group representation programs, including managing relationships with Teneo, ALHI, and other third-party organizations designed to increase group production.

Corporate & Transient Channel Management

• Provide strategic oversight of corporate travel platforms, ensuring channels such as Navan, Internova, and Engine are effectively managed and producing meaningful results.
• Maintain alignment between corporate distribution, rate strategy, and luxury positioning.

Brand, Marketing & Strategic Partnerships

• Protect, elevate, and consistently communicate the hotel's brand voice across all sales and marketing channels.
• Lead and manage Sales & Marketing third-party partnerships, including digital marketing agencies, public relations firms, social media management, and brand/creative partners.
• Ensure consistent messaging, elevated brand presentation, and measurable production across all external partnerships.
• Position the hotel as a destination defined by luxury, lake culture, culinary excellence, wellness, design, and experiential travel.

Account Management & Professional Standards

• Maintain accurate account records, reporting, customer profiles, and follow-up systems.
• Demonstrate deep knowledge of competitive markets, luxury travel trends, and evolving distribution strategies.
• Manage time, travel, and expenses responsibly with a focus on revenue-producing activity.
• Uphold a polished, service-driven presence aligned with luxury hospitality standards.

Responsibilities

Other responsibilities include all duties as assigned, requested or deemed necessary by management.

Supervisory duties include directly supervising approximately 2-10 associates.

Physical demands include dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment. Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions.

Work environment includes office environment with periodic exposure to outdoor weather conditions while conducting sales calls, site visits, and events.

Qualifications

Demonstrate experience securing and managing placement within elite luxury travel programs and spearhead luxury consortia and preferred partner strategy through driving qualification, application, and ongoing optimization across programs such as Virtuoso, American Express Fine Hotels & Resorts, Chase the Edit, and Internova Curated to elevate brand positioning and high-value demand.

Benefits

Eligible to participate in Sage bonus plan

Unlimited paid time off

Medical, dental, & vision insurance

Eligible to participate in the Company's 401(k) program with employer matching

Health savings and flexible spending accounts

Basic Life and AD&D insurance

Company-paid short-term disability

Paid FMLA leave for up to a period of 12 weeks

Employee Assistance Program

Great discounts on Hotels, Restaurants, and much more.

Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

Salary

USD $130,000.00 - USD $150,000.00 /Yr.