Marketing Analytics Lead

Role Description

Zeely AI is an all-in-one AI-powered marketing platform that helps small businesses and marketing teams grow and achieve their business goals. The platform enables users to create high-quality ad creatives, UGC videos, viral content, banners, and more, as well as launch effective paid and organic campaigns on Facebook and Instagram.

In simple terms: we’ve made the world’s best AI marketing tools accessible to everyone — tools that were previously available only to large brands with expensive marketing teams.

Numbers that speak louder than words:

• 4 years on the market = a stable, profitable company backed by top-tier international investors
• 4× growth over the past year
• 1,500,000+ businesses already use Zeely, and the number is growing rapidly every day
• Top 1 in its category in the U.S. market
• 200+ team members
• Markets: U.S. + worldwide

We are not a startup searching for product-market fit — we are scaling what already works. And that comes with a different kind of challenge.

Your key responsibilities:

• Build and scale a marketing analytics system that enables data-driven decision-making across the company.
• Develop frameworks to evaluate the performance of marketing channels, campaigns, and investments.
• Analyze key performance metrics, funnels, unit economics, LTV, CAC, ROAS, and other business-critical indicators.
• Build and improve attribution models to help the team understand marketing impact and growth opportunities.
• Create analytical frameworks, dashboards, and reporting systems for Marketing, Growth, Product, and Leadership teams.
• Identify growth opportunities through deep analysis of user behavior and marketing data.
• Partner closely with Marketing, Product, Data, and Engineering teams to improve processes and decision quality.
• Build and promote a data-driven culture within marketing and growth teams.

Qualifications

• Experience as a Marketing Analytics Lead, Growth Analytics Lead, Product Analytics Lead, or in a similar leadership role.
• Proven experience building analytics systems for performance-driven or growth-focused teams.
• Strong background in performance marketing, growth analytics, or marketing analytics.
• Experience working in 2+ companies with mature marketing functions, scaling products, or strong performance-driven environments.
• Deep understanding of unit economics, CAC, LTV, ROAS, marketing funnels, and attribution models.
• Experience working with large datasets and building analytical models that support business decisions.
• Ability to transform complex data into clear insights and actionable recommendations.
• Strong communication skills and experience collaborating with cross-functional teams.
• Upper-Intermediate+ English.

Requirements

• Nice to have:
• Experience in SaaS, mobile, or AI-powered products.
• Experience with product analytics and growth experimentation.
• Experience building analytics solutions for scaling paid acquisition channels.
• Familiarity with BI tools and modern data stacks.
• Experience building analytics processes and systems from scratch.

Benefits

• Work with cutting-edge technologies and contribute to building AI-powered tools.
• Join a strong A-level team that motivates you to grow and achieve more.
• Remote-first approach: work from anywhere, with the option to visit our offices in Warsaw and Kyiv.
• 18 paid days off per year.
• Sick leave includes 3 fully paid sick days annually, plus unlimited sick leave with 70% compensation.
• Regular performance reviews to make your growth transparent and ensure your achievements are recognized.
• Full support with Ukrainian private entrepreneur (FOP) setup and administration.

Recruitment Process

• Intro call
• Hiring Team Interview
• Test Task
• Final Interview
• Reference Check
• Offer

Send us your CV — we’d love to get to know you better!