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Director of Performance Marketing

$120k - $170k

Public Veil

Mundelein, IL

Job Description

About Public Veil

\n

Public Veil, based in NY, is a fast-growing women's fashion brand redefining luxury essentials at shockingly low prices. We're a small, scrappy team building something special — and we move fast.

\n

\n

The Role

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This is a hands-on role for a doer. You'll run paid acquisition yourself, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.

\n

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What You'll Do

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Paid Media

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    \n
  • Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
    • \n
  • Own results against CAC, ROAS, and MER targets.
    • \n
  • Plan and pace spend around inventory, launches, and promotions, and test new channels.
    • \n
\n

Creative Pipeline

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    \n
  • Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
    • \n
  • Run the creative process from insight to brief, production, launch, analysis, and iteration.
    • \n
  • Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
    • \n
  • Source and manage UGC creators, and run whitelisting and Spark Ads.
    • \n
  • Stay ahead of creative fatigue with fresh volume always in the queue.
    • \n
\n

Measurement and Growth

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    \n
  • Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
    • \n
  • Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.
    • \n
  • Report weekly on what happened, why, and what's next.
    • \n
\n

What You Bring

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    \n
  • 5+ years hands-on in DTC paid social, with consumer products (apparel or fashion strongly preferred).
    • \n
  • Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
    • \n
  • Experience running creative testing and briefing designers, editors, or creators.
    • \n
  • Strong analytical skills and deep fluency in Ads Manager.
    • \n
  • Someone who likes being in the accounts every day and owning outcomes.
    • \n
\n

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Compensation

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$120 - $170K per annum, DOE

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Location

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Mon–Thurs NYC office, Friday remote

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To Apply

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Email View email address on ziprecruiter.com with a note on why you'd be a great fit.

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Apply
Vacancy posted 2 days ago
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