Junior Crm Business Analyst

Role Name: Junior CRM Business Analyst, National Business Development Location: Sterling Virginia Duration: 6-12 months Work Arrangement: 100% onsite Type: Contract: The National Business Development Business Analyst will support the maintenance, continuous enhancement, and adoption of the Client’s Customer Relationship Management (CRM) system. This role serves as a critical liaison between business units and IT, ensuring that CRM solutions align with business development objectives and operational needs. The ideal candidate will have a strong understanding of Salesforce architecture, CRM workflows, and business development processes, along with excellent analytical, communication, and relationship-building skills. This individual will serve as the primary point of contact for CRM support, data quality, reporting, integrations, and end-user enablement. Key Responsibilities: Partner with business users and IT teams to facilitate discovery sessions and ensure backlog readiness. Gather, define, document, and manage business requirements, user stories, process documentation, and acceptance criteria for CRM initiatives. Collaborate with Division Managers and Business Development leadership to ensure CRM processes comply with established business standards. Lead monthly change management and communications related to CRM deployments, including developing training materials and updating user manuals and forms. Provide day-to-day Salesforce CRM administration and support, including user setup, end-user training, production support, functional testing, and troubleshooting. Analyze CRM usage trends and user feedback to identify opportunities to improve system adoption and operational efficiency. Serve as a trusted advisor to Pursuits stakeholders by recommending CRM solutions that support strategic and operational objectives. Develop and maintain dashboards, reports, and key performance metrics to provide actionable business insights. Drive continuous improvement through process standardization, governance, data quality initiatives, and CRM adoption strategies. Perform ad hoc data cleanup, maintenance, migration, and related data quality activities. Support CRM planning, integration, and reporting initiatives across business units. The responsibilities listed above describe the general nature and scope of the position and are not intended to be an exhaustive list of duties. Required Qualifications: 3+ years of professional experience, ideally including at least 1 year supporting technology delivery in an Agile environment. 2+ years of CRM experience, preferably with Salesforce. Understanding of Salesforce architecture, CRM workflows, and business processes. Familiarity with Business Development and Sales processes. Experience with data manipulation, data maintenance, data migration, and data creation. Strong proficiency in Microsoft Excel and other Microsoft Office applications. Excellent written and verbal communication skills, including the ability to define business problems and present solutions. Strong attention to detail, organizational skills, and follow-up capabilities. Ability to learn quickly, adapt to changing priorities, and build positive working relationships across departments. Bachelor's degree in Business, Communications, Computer Science, Marketing, or a related field. Preferred Qualifications: Salesforce certification(s). Experience with Agile methodologies and technology delivery. Relevant bootcamp training, professional certifications, or continuing education demonstrating ongoing skill development. Experience with CRM reporting, dashboards, data governance, user adoption, and change management. Travel Requirements Up to 15% travel may be required.