Senior Campaign Director, Initiatives

Senior Campaign Director, 530A InitiativesNYC Kids RISE has been working alongside partners in government, philanthropy, business and communities to build a universal decentralized community wealth building platform for New York City neighborhoods. The platform expands access to mainstream financial products; builds individual, family, and collective financial assets; provides financial education for families and students; and brings schools and communities together to support all their children's futures. As a unique vehicle for building both financial and social capital, the platform serves as a model for generational wealth building and fostering neighborhoods of economic opportunity - locally and nationally.NYC Kids RISE seeks a strategic, resourceful, and execution-oriented campaign leader to serve as Senior Campaign Director (530A Initiatives). Reporting to the Managing Director, 530A Initiatives, the Senior Director will lead the strategy and day-to-day implementation of NYC Kids RISE's citywide campaign to ensure that families of eligible babies know about and can claim the $1,000 federal investment. The campaign is a key component of NYC Kids RISE's broader 530A strategy and work to increase the Capital Stack of assets for NYC children.Key ResponsibilitiesLead the strategy and day-to-day implementation of the campaign, translating the campaign's goals into clear plans, priorities, activities, timelines, roles, and measures of success.Serve as the day-to-day integrator across the campaign, coordinating community engagement, partnerships, public education and multimedia, communications, data and reporting, project management, technology, grants and contracting, and other functions to ensure a cohesive campaign and consistent experience for families.Develop and implement approaches to raise awareness among eligible families and support them in moving from awareness to opening an account and claiming the $1,000 federal investment for their child.Build and oversee a network of partners that can extend the campaign's reach and provide direct support to families across New York City.Guide and develop the matrixed, cross-functional team responsible for implementing the campaign. This includes resources across community engagement, communications, operations, and technology functions whose work is essential to the success of the campaign.In collaboration with the Managing Director, 530 Initiatives, and Managing Director, Data and Strategic Analytics, define and monitor campaign conversion metrics across all stages of family engagement—tracking progress from initial awareness and outreach through to account opening and federal $1,000 investment claims.QualificationsAt least 7 years of progressively responsible experience in campaigns, community engagement, public benefits, financial empowerment, economic mobility, government, public health, civic engagement, campaign implementation, and advocacy, or another field relevant to reaching and supporting families.Demonstrated experience leading or implementing a campaign, program, or other complex body of work involving multiple partners, workstreams, and stakeholders.At least 3 years of experience managing and developing staff.Demonstrated experience with community engagement, outreach, public education, enrollment, or benefits-access efforts designed to move people from information to action.Strong project and operational management skills, with demonstrated ability to translate strategy into clear plans, coordinate multiple workstreams, manage competing priorities, and move work forward.Excellent written, verbal, interpersonal, and facilitation skills, including the ability to communicate complex information clearly and accessibly.Bachelor's degree or an equivalent combination of education, training, and relevant professional experience.The salary range for this position is $123,200 - $150,900 annually. NYC Kids RISE offers a comprehensive benefits package, including 30 days of paid time off (15 vacation days for new employees, increasing with tenure; five personal days; and two annual one-week office closures, in early July and late December), plus sick time and holidays.Benefits also include medical, dental, vision, life, and short- and long-term disability insurance; a healthcare FSA with an employer contribution; a dependent-care FSA; and a 401(k) with a 4% employer match after one year of service.Location and Work ScheduleNYC Kids RISE maintains a hybrid work environment. The Director is expected to spend more than 50% of working time in-office and/or at meetings, partner sites, and events across New York City. Some evening and weekend availability is required.How to ApplyPlease submit a resume and brief cover letter through the NYC Kids RISE Careers page.NYC Kids RISE is an Equal Opportunity Employer. We do not discriminate in employment on the basis of gender, religion, race, creed, color, national origin, citizenship status, age, disability, marital status, caregiver status, sexual orientation, gender identity or expression, military status, unemployment status, or any other characteristic protected by law.