Social Media Manager

## What Does This Social Media Manager Role Involve?Kelly Wearstler Studio is a leading Los Angeles–based design firm known for its distinctive blend of interiors, architecture, product, and experiential design. Founded by Kelly Wearstler, the studio creates iconic spaces and collections that merge luxury with bold creativity. With a global footprint and an ever-evolving brand world, we thrive on innovation, collaboration, and storytelling.We are seeking an experienced and highly analytical Social Media Manager to execute Kelly Wearstler’s social media strategy across all platforms. This role will manage day-to-day content operations, optimize performance through data-driven decision-making, and drive revenue through affiliate integrations and strategic content execution. You will oversee execution across all Kelly Wearstler social platforms - including Instagram, TikTok, Pinterest, LinkedIn, X, YouTube, Substack (WEARSTLERWORLD), and affiliate commerce integrations - while collaborating closely with our content producer, creative team, and cross-functional partners in PR, E-commerce, and Partnerships.This role is ideal for someone who is both creative and analytical - someone who can execute compelling content strategies while continuously optimizing based on performance data to drive measurable growth and revenue. The ideal candidate is AI-forward, with strong literacy in AI tools and a passion for leveraging technology to drive efficiency and innovation.### ResponsibilitiesContent Execution & Calendar ManagementExecute social content strategy across all platformsManage day-to-day content calendar, ensuring consistent posting, pacing, and brand storytellingOversee content planning for: Instagram (@kellywearstler and @shopkwearstler), TikTok, Pinterest, LinkedIn, X, YouTube, and Substack (WEARSTLERWORLD promotional content)Write and edit all captions in Kelly’s voice—clear, confident, intelligent, and editorialDirect content producer on daily shooting and editing prioritiesCollaborate with internal and external creatives (photographers, videographers, designers, editors) to produce platform-specific contentCreate and optimize Stories, Reels, carousels, video, and emerging formats based on performance dataPrepare content for Kelly Wearstler’s review and approval, ensuring an efficient workflowAnalytics, Reporting & OptimizationTrack and analyze social performance across platforms, translating data into actionable insightsCreate and deliver:Weekly performance snapshots with key takeaways and recommendationsMonthly reports with KPIs, growth trends, and optimization strategiesMonitor engagement, reach, saves, clicks, conversions, and revenue attribution (Substack, affiliate, e-commerce)Continuously test and optimize content formats, posting times, and platform tactics based on performance dataUse analytics to drive tactical decisions and improve resultsIdentify trends and opportunities to improve performanceRevenue & Commerce IntegrationExecute affiliate strategy through ShopMy platform (targeting $100K+ annual revenue)Manage daily ShopMy link updates, product tagging, and storefront optimizationCreate conversion-focused social content for affiliate and e-commerce productsSupport Substack promotional content and subscriber growth initiativesTrack and report on revenue impact of social initiativesCollaborate with E-commerce and Partnerships teams on product storytelling and conversion-driven contentCross-Functional CollaborationManage content producer on daily production workflow and prioritiesCollaborate with Creative team on visual direction and asset selectionCoordinate with leadership on campaign execution and prioritiesWork with PR team on press moment amplification and timingPartner with E-commerce on product storytelling and launchesSupport Partnerships team on sponsored content executionParticipate in weekly and monthly planning meetings to align priorities and timelinesPlatform Management & Best PracticesStay current on platform changes, algorithm updates, and emerging trendsBring tactical recommendations for new formats, features, and optimization opportunitiesManage scheduling and analytics tools efficiently (Dash Social, Sprout, Later, native platform insights)Handle community engagement including DM and comment responsesProactively research, test, and implement AI tools to improve content creation, optimization, and workflow efficiency (e.g., ChatGPT, Claude, Midjourney, content generation tools)Use AI for caption refinement, performance analysis, trend identification, and creative ideationStay ahead of AI innovations in social media and bring recommendations for implementationEnsure the brand remains visually and culturally relevant while maintaining its distinctive voiceRequirements5+ years of experience in social media management, digital content, or related rolesProven track record managing multiple social platforms with measurable resultsStrong analytical skills with experience using data to optimize content performanceStrong AI literacy and hands-on experience using AI tools (ChatGPT, Claude, Midjourney, or similar) for content creation, optimization, and workflow automationDemonstrated appetite for innovation and emerging technology; actively experiments with new tools and platformsDeep knowledge of Instagram, TikTok, Pinterest, LinkedIn, YouTube, and SubstackExperience managing content calendars and coordinating with cross-functional teamsExceptional writing skills with sharp editorial eye and ability to adapt voice and toneHighly organized with strong attention to detail and ability to manage multiple prioritiesExperience with social media scheduling and analytics tools (Dash Social, Sprout, Later, native insights)Familiarity with affiliate platforms (ShopMy or similar) and e-commerce content strategies is a plusExperience in luxury, design, fashion, or lifestyle brands preferredCollaborative team player who can work effectively with creatives and leadershipComfortable with occasional early morning or evening communication for time-sensitive content approvalsBenefits OverviewHealth Insurance – employer-supported medical coverage options for team members401(k) with Employer Contributions – plan confidently for your financial futurePaid Time Off (PTO) – accrued based on tenure, with increases over time3x Summer Fridays – enjoy extended weekends during the summer seasonParking Benefits – complimentary on-site or covered parking providedStudio Wellness Programming – including Yoga, Pilates, and HIIT sessionsIn-Studio Amenities – kitchen stocked with snacks and beverages to support a comfortable and energized workday### Salary$90,000-110,000 #J-18808-Ljbffr