Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing About the Company Expanding financial technology (FinTech) & wealth management platform Industry Internet Type Privately Held, VC-backed Founded 2009 Employees 51-200 Funding $101-$200 million Categories Internet Technology Financial Services Specialties lending credit unions consumer finance credit card debt consolidation and fintech Business Classifications Mobile B2C About the Role The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role. Hiring Manager Title Chief Revenue Officer Travel Percent Less than 10% Functions Marketing
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$85k - $100k
Wyze, based in Kirkland, WA, is seeking a Lifecycle Marketing Manager to own the full customer journey from unboxing to subscription. In this hands-on role, you will design and optimize automated lifecycle programs across various channels using Klaviyo. Ideal candidates...- ...Head Of Capital Markets Bellevue Office, Sunset Corporate Campus Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies...Work at officeFlexible hours
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$170k - $200k
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$225k - $260k
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$77.1k - $100.2k
...here: Content Strategy & Planning Partner with other content marketers on a comprehensive content strategy aligned to brand, demand,... ...to meet quality, voice, and storytelling standards. Demand & Lifecycle Content Enablement Collaborate with Demand and Growth teams to...Seasonal workLocal areaRemote workWorldwide
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