Email Marketing Manager

The Reading League, Inc. is a global nonprofit organization, advancing evidence-aligned reading instruction through advocacy, professional learning, research, and a growing network of 46 chapters. The Reading League (TRL), based in Syracuse, New York, focuses on using the body of knowledge grounded in the science of reading – decades of research revealing how the brain learns to read and which instructional practices are most effective. We believe that all children deserve to learn to read, and all educators deserve the knowledge to make it possible.

POSITION OVERVIEW

The Email Marketing Manager is responsible for leading the day-to-day execution, optimization, and performance of The Reading League's email marketing program. This role partners closely with the Marketing Director to deliver strategic, audience-focused communications that support organizational goals, strengthen constituent engagement, and advance The Reading League's mission.

GENERAL RESPONSIBILITIES

Email Strategy and Campaign Planning

• Develop and manage the organizational email marketing calendar
• Plan email campaigns and newsletters that support organizational priorities, programs, events, and initiatives
• Coordinate campaign timelines, content needs, approvals, and deployment schedules with internal stakeholders
• Partner with the Marketing Director to implement lifecycle marketing strategies and support cross-channel campaigns

Campaign Development and Execution

• Own the development, quality assurance, scheduling, and deployment of organizational email campaigns and newsletters through the CRM
• Coordinate with cross-functional teams to gather content and ensure campaigns are completed accurately and on time
• Contribute to email messaging, subject lines, calls to action, testing, and campaign optimization
• Ensure email communications are consistent with The Reading League’s brand and provide a high-quality constituent experience

Audience Segmentation and Marketing Automation

• Build and maintain audience segments that support effective targeting and personalization
• Develop and manage email workflows, automated campaigns, and constituent engagement journeys
• Maintain accurate campaign audiences and ensure communications are delivered to the appropriate constituent groups
• Identify opportunities to improve segmentation, personalization, and automation strategies

Performance Analysis and Optimization

• Monitor campaign performance, email deliverability, engagement, and key marketing metrics
• Analyze campaign results and identify trends, opportunities, and areas for improvement
• Recommend data-informed changes to improve audience engagement and campaign effectiveness
• Continuously evaluate and evolve The Reading League’s email marketing program

QUALIFICATIONS

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 4–6 years of experience in email marketing, digital marketing, marketing automation, or CRM management
• Experience building, executing, and optimizing email marketing campaigns within a CRM platform (HubSpot experience strongly preferred)
• Strong understanding of audience segmentation, marketing automation, email deliverability, and email marketing best practices
• Demonstrated ability to analyze campaign performance and translate data into actionable recommendations
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Exceptional attention to detail with a proven ability to execute thorough quality assurance before campaign deployment
• Strong written and verbal communication skills with the ability to collaborate effectively across departments and manage multiple stakeholders
• Experience managing editorial or marketing calendars and coordinating content across cross-functional teams
• Self-motivated, proactive, and comfortable working independently in a collaborative, mission-driven environment
• Ability to envision and convey The Reading League’s mission and embrace our values

Preferred

• Experience working for a nonprofit, education organization, or mission-driven organization
• Experience with A/B testing, personalization, and lifecycle marketing
• Familiarity with Google Analytics, Looker Studio, or similar reporting platforms.
• Basic HTML/CSS knowledge for email editing
• Experience with event marketing, fundraising, or e-commerce email campaigns
• Hubspot experience

SALARY AND BENEFITS

• Salary range $70,000 to $80,000
• Health, Dental and vision insurance
• 403B plan
• Paid time off

WORKING CONDITIONS

• Ability to lift up to 25 pounds; accommodations provided
• Work is performed in a typical office setting, with a flexible work schedule
• Occasional nights and weekends may be required
• The position can be handled remotely

The Reading League is an equal-opportunity employer committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our work is most impactful when led by a team that represents diverse cultural backgrounds. Acknowledging the importance of diverse perspectives, The Reading League is committed to employing individuals from a variety of backgrounds and with diverse experiences. Members of historically marginalized communities and candidates impacted by the systems we seek to change are strongly encouraged to apply.

This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

HOW TO APPLY

Interested candidates should submit a resume, cover letter, and three professional references to ***email_hidden*** by July 31, 2026. Applicants will be reviewed on a rolling basis until the position is filled.