Social Media Community Manager

Overview The Community Management Specialist provides day‑to‑day management of Abbott’s corporate social media channels, email CRM platform, and Abbott.com chatbot. The role involves monitoring conversations, responding to comments, triaging consumer issues across digital channels, and establishing community culture in alignment with Abbott’s brand voice. Job Responsibilities Manage daily monitoring of corporate social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, etc.), email CRM, and website chatbot. Oversee day‑to‑day community management on social media: foster dialog, answer questions or comments, escalate and resolve issues, advise on opportunities, ensuring brand compliance, quality assurance, and timely response. Pull and analyze comments and performance data from native and third‑party platforms for reporting. Partner with external monitoring and community management vendor to configure and optimize workflow, manage user administration, provide internal training, and drive continual efficiencies. Interface with various business and corporate constituencies, including corporate marketing, media relations, citizenship, HR, regulatory, and product/brand managers. Execute and evolve Abbott’s consumer response and social media crisis communication plans as needed. Monitor online presence, report “chatter” and consumer insights, and communicate platform activity with internal team members for content development opportunities. Stay on top of trends and identify user‑generated and media stories relevant to the community. Required Qualifications Bachelor’s degree in Marketing, Communications, Digital, or Public Relations. 2–5 years of experience in a related field. Excellent writing skills with strong proofreading and grammar. Passion for social media and consumer engagement/advocacy. Ability to respond quickly while maintaining quality assurance. Bi‑monthly weekend monitoring. Preferred Qualifications Experience using Sprinklr or another customer experience management platform. Pay Range The base pay for this position is $57,300.00 – $114,700.00. In specific locations, the pay range may vary from the range posted. Legal/Early Statement Abbott is an Equal Opportunity Employer, committed to employee diversity. #J-18808-Ljbffr Abbott Laboratories company