Marketing Manager

About the Role

We’re looking for a creative and results-driven Marketing Manager with experience in the Quick Service Restaurant (QSR) industry. In this role, you’ll lead marketing initiatives that increase brand awareness, drive guest engagement, and boost in-store traffic across multiple locations.

You’ll work across digital, social, and local marketing channels while collaborating with operations and leadership teams to execute impactful campaigns.

What You’ll Do

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and X
• Plan and manage content calendars while staying on top of trends
• Create and oversee engaging content (photo, video, and written) aligned with brand voice
• Track and optimize campaign performance using engagement and conversion metrics
• Identify and manage influencer partnerships to drive measurable ROI
• Engage with online communities and manage brand interactions
• Collaborate with store teams on local marketing initiatives and community partnerships
• Lead marketing efforts for new store openings, including launch campaigns and events
• Execute promotions and campaigns to drive traffic and sales
• Support traditional marketing efforts such as radio and local advertising
• Maintain website content and implement SEO best practices
• Assist with paid media strategies across search, social, and display channels
• Analyze marketing performance and provide actionable insights
• Partner cross-functionally with operations and leadership teams

What We’re Looking For

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 1–3 years of marketing experience (QSR, restaurant, retail, or hospitality preferred)
• Experience with social media platforms like Instagram and TikTok
• Basic understanding of SEO, analytics, and paid media
• Familiarity with tools like Google Analytics, Meta Business Suite, Canva, or similar
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Self-starter with the ability to manage multiple priorities
• Eagerness to learn and grow in a fast-paced environment

Why Join Us

• Opportunity to make a direct impact on brand growth and guest engagement
• Work in a collaborative and fast-moving environment
• Gain hands-on experience across multiple marketing channels

Apply Today!

If you’re passionate about marketing, social media, and driving results, we’d love to hear from you!

Zaxby's is an American chain of fast casual restaurants offering chicken wings, chicken fingers, sandwiches, and salads. The chain operates primarily in the South, and has more than 900 locations.