AI Content Marketing Strategist

AI Content Marketing Strategist

Cellebrite's mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite's AI-powered Digital Investigation Platform enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite's digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities.

Cellebrite is seeking an AI Content Marketing Strategist that will work horizontally across marketing stakeholders and content creators to set strategic framework for content marketing—setting the agenda, orchestrating contributors, and optimizing content for both search engines and AI-generated answers/citations.

Unify content strategy and operations across stakeholders and ensure Cellebrite content has a scalable, repeatable, discoverable and citable model in the AI-search era.

Responsibilities:

• Own quarterly/annual content strategy aligned to personas, funnel stage, and GTM priorities.
• Run the editorial calendar (including social media) and operating rhythm (intake, prioritization, briefs, approvals, publishing).
• Direct and coordinate writers/SMEs/freelancers/agencies; set briefs, timelines, and quality bar.
• Collaborate with product marketing colleagues to translate product roadmap, analyst insights, and competitive signals into a prioritized content agenda.
• Collaborate with Growth Marketing on the regional campaign requirements that will move the needle for generating demand.
• Partner with Web/SEO to improve structured content and E-E-A-T signals for AI citation and discoverability (AEO).
• Audit how Cellebrite appears in AI-generated answers for priority queries; maintain a refresh/priorities list.
• Define content KPIs (SEO + AI visibility + engagement + pipeline influence) and report results monthly.
• Lead quarterly content audits (refresh, prune, and fill gaps) and recommend investments based on performance.
• Iterate quickly on effectiveness of content, provide constant feedback loops and areas for optimization and improvement based on content goals
• Build lightweight templates and workflows that reduce cycle time and protect accuracy/brand voice.

Requirements:

• 5+ years in B2B content marketing with demonstrated ownership of strategy (not just execution).
• Proven ability to orchestrate contributors and run a content calendar/workflow across multiple projects.
• Strong SEO foundation plus working knowledge of AEO/AI-search visibility and structured content best practices.
• Comfort with analytics and reporting (e.g., GA4) to interpret performance and recommend actions.
• Preferred: experience in cybersecurity/public safety/digital forensics, or adjacent mission-critical markets.
• Preferred: familiarity with AI-visibility/citation tools and modern content ops tooling (e.g., Monday.com).