Promo Team Event Staff - Daytona Intl Speedway

Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

Position Summary 

NASCAR is seeking energetic and self-motivated individuals interested in obtaining practice and relative experience in the motor sports industry. This position will support the Daytona International Speedway Event Experience and Marketing departments through onsite event activations and grassroot initiatives. Promo Team members will credibly and responsibly represent oneself as the face of Daytona International Speedway to current and prospective fans by assisting in community events and race day responsibilities. This is a temporary seasonal position and hours will be dependent on the appearance schedule.

Responsibilities/ Duties/ Functions/ Tasks 

• Represent NASCAR and the Daytona International Speedway at local and regional events 

• Enthusiastically interact with and educate the public on Daytona International Speedway history, information, and ticket opportunities at community events 

• Organize and manage department assets such as promo materials and giveaways, signage, equipment and various display/promo vehicles. 

• Assist in the set up and tear down of the display at community events, including management of the Show Car and/or Promo Car 

• Proactivity seek and engage with fans to generate leads for campaign marketing and to grow the brand

• Be an expert on the products and services offered by Daytona International Speedway 

• Assist with a variety of Event Experience activations during the 2024 Daytona International Speedway season, such as the Daytona 500! 

• Other duties as assigned 

Performance Measures 

• Level of enthusiasm and professionalism displayed during interaction with customers 

• Compliance with safety regulations/procedures 

• Reliability and dependability 

Minimum Requirements 

• Currently living in Volusia County or surrounding areas 

• Clean driving record, DIS Promo Team Members will be tasked with driving the Promo Car to events so each employee must meet company vehicle driving standards 

• Possession of a valid Driver’s License 

• Post high school education required or equivalent experience 

• Exceptional work ethic, eagerness to learn, and a passion for the sports/motorsports industry 

• Excellent verbal and written communication skills 

• Professional appearance and demeanor

• DIS Promo Team Members will receive event shirts but will be expected to wear other professional attire such as black or khaki pants and comfortable shoes 

• Ability to work evenings, weekends, and holidays as scheduled and meet the minimum scheduling requirements to remain an active member

• Promo Team Members must be available for onsite events on dates August 20-24, and open to work at least 2 grassroot events per month 

Special Position Requirements 

• May require some out-of-town travel with necessary travel expenses covered by the Company 

The Promo Car is the official company vehicle for Daytona International Speedway which appears throughout the state sixty to one-hundred times annually. The program setup typically includes the Promo Car, promotional giveaways, interactive games, and ability to prospect. DIS Promo Team members are expected to show up early to help with setup and stay after events for tear down. The position requires you to have a means of transportation to events; they are primarily in the Daytona Beach area but in some instances statewide. The ideal applicant will be sales driven, a people-person, on-time, hard-working, and eager to learn the sport of NASCAR. 

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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