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Director OF Sales

Goodwin Recruiting

This is an opportunity for a proven hospitality sales leader to take ownership of group revenue strategy across a dynamic upscale hotel portfolio in Alabama. The role combines a large conference hotel with extensive meeting space and a luxury boutique hotel featuring a full-service spa and exceptional culinary experiences. If you are a proactive sales leader who knows how to build business, develop people, cultivate high-value relationships, and drive revenue in a luxury environment, this role offers a significant opportunity to make an impact.

Luxury Hotel Director of Sales Benefits

  • Base salary up to 95K plus generous quarterly bonuses
  • Opportunity to grow within a growing luxury-based organization
  • Opportunity to develop new corporate, association, university, sports, entertainment, government, and social business
  • Impact and grow strategic relationships with major accounts
  • Strong benefits package including Health, Dental, Vision, PTO, and Retirement

Luxury Hotel Director of Sales Requirements

  • 7+ years of progressive hotel sales experience with proven leadership experience
  • Luxury or upscale branded hotel experience required; luxury Hilton experience strongly preferred
  • Proven conference hotel group sales experience with substantial meeting space and F&B operations
  • Demonstrated success developing corporate, association, university, and other group market segments
  • Track record of generating significant new business through proactive prospecting and market development
  • Strong financial understanding, including group revenue, ADR, forecasting, profitability, and revenue optimization
  • Polished executive presence with strong negotiation, presentation, networking, and relationship-building skills
  • Bachelor's degree and CMP, CHSP, or similar hospitality certification preferred

Luxury Hotel Director of Sales Responsibilities

  • Lead group sales strategy and revenue generation across the hotel portfolio while supporting BT and leisure sales initiatives
  • Direct, coach, and hold two Group Sales Managers accountable for prospecting, pipeline development, account growth, and revenue goals
  • Personally develop and manage key strategic accounts, including university-related business and high-value corporate and group relationships
  • Build new business through active market outreach, networking, client entertainment, sales calls, site inspections, industry relationships, and targeted prospecting
  • Partner with Revenue Management to optimize group pricing, inventory, displacement, business mix, and profitability
  • Lead negotiations and develop group business that maximizes room revenue, F&B revenue, meeting space utilization, and total account value
  • Collaborate closely with Operations, Catering, Marketing, Finance, and Revenue Management to ensure successful execution and exceptional client experiences
  • Establish sales accountability through pipeline reviews, forecasting, activity tracking, market action plans, and performance coaching
Vacancy posted 1 day ago
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