eCommerce Performance Marketing Manager

Job Description

Job Description

Channel Ad Manager (eCommerce Performance Marketing Manager) Consumer Packaged Goods Direct Hire Onsite, Columbus, OH Salary: $80,000 to $100,000 annually, plus benefits and bonus plan Job Summary: System One IT has a direct-hire opening for a results-driven Channel Ad Manager/eCommerce Performance Marketing Manager to own and grow the paid media presence across our clients’ retail media networks. In this role, you will be responsible for planning, executing, and optimizing PPC and eCommerce advertising campaigns, with a focus on consumer packaged goods, across Amazon, Home Depot, Lowe’s, Walmart, and other emerging retail media platforms. You will work cross-functionally with the company’s creative, sales, and eCommerce teams to drive visibility, conversions, and profitable growth at the channel level. This is an on-site position, based in Columbus, OH Duties/Responsibilities:

• Plan, build, and manage paid advertising campaigns across key retail channels (Amazon, Home Depot, Lowe’s, Walmart, et al).
• Own campaign performance — monitor, analyze, and optimize bids, budgets, targeting, and creative to hit ROAS, TACOS, and revenue goals.
• Conduct keyword research, competitive analysis, and audience segmentation to inform campaign strategy.
• Manage advertising budgets efficiently, allocating spend across channels and SKUs to maximize return.
• Collaborate with the eCommerce team to align ad strategy with promotions, product launches, and seasonal events.
• Build and present regular performance reports with clear insights and actionable recommendations for leadership.
• Stay current on platform updates, beta programs, and retail media trends to maintain a competitive edge.
• Identify new advertising opportunities across retail media networks and make recommendations for channel expansion.