Content and Brand Manager (Washington)

We have an exciting opportunity for a Content and Brand Manager at Eversheds Sutherland (US) LLP. We are searching for someone who wants to be a valued contributor and member of a talented and dynamic team of lawyers, paralegals and business professionals.

The Content and Brand Manager is a hybrid brand, content, and social media role designed to support the Director of Communications & Brand in building and executing the firm's brand narrative across channels. This is a senior individual contributor position that operates at both the strategic and executional level — owning brand content direction, stewarding the firm's voice and editorial standards, and providing strategic social media input that elevates and integrates the firm's content across digital platforms.

This role was designed to meet the firm at a moment of brand growth and team transition. The ideal candidate brings strong editorial instincts, brand strategy experience, and meaningful social media fluency — and is comfortable operating in an environment where the brand program is being actively built, not just maintained. They will work closely with the Director, the digital marketing team, and social media team to ensure brand content and social storytelling are cohesive, strategic, and connected to firm priorities.

This is a role for a strategic communicator who can move between upstream brand thinking and hands-on content creation — someone who brings their own point of view, exercises strong editorial judgment, and thrives in a fast-moving, high-expectation professional services environment.

Responsibilities and Duties:

Brand Content Strategy & Thought Leadership

• Partner with the Director to develop and execute a firmwide content strategy that reflects brand priorities, practice group strengths, and attorney expertise.
• Translate business and strategic priorities into compelling content narratives, themes, and campaigns across channels.
• Lead the development of thought leadership content including client alerts, newsletters, reports, and leadership-driven editorial programs.
• Support initiatives designed to activate attorney voices and build the firm's external profile.

Brand Voice & Editorial Stewardship

• Serve as a primary steward of the firm's brand voice, tone, and messaging across all content touchpoints.
• Review, edit, and approve high-visibility materials including thought leadership, web content, client-facing publications, and firm communications.
• Develop and maintain editorial standards, style guidelines, and brand guardrails that ensure consistency without slowing execution.
• Provide editorial direction and quality control across content produced by internal staff, attorneys, and external partners.

Social Media Strategy & Oversight

• Help set strategic direction for the firm's social media presence, with a primary focus on LinkedIn and Instagram.
• Develop monthly and quarterly social content plans that reduce ad hoc posting and improve narrative cohesion across platforms.
• Drive amplification of PR wins, thought leadership, leadership content, and employer brand stories through social channels.
• Track and report on social media performance, translating insights into actionable recommendations.
• Support attorney LinkedIn enablement in coordination with the Director and communications team.

Digital Content & SEO GEO Optimization

• Apply SEO and GEO best practices to content planning and execution to maximize discoverability and engagement.
• Partner with the digital marketing team to optimize content structure, metadata, and performance across web and digital platforms.
• Use performance insights to inform content strategy and continuous improvement.

Content Lifecycle & Governance

• Own the content lifecycle from creation through publication, maintenance, and retirement.
• Conduct periodic audits of content and collateral to ensure accuracy, relevance, and brand alignment.
• Establish and manage processes for approvals, version control, and updates in collaboration with relevant stakeholders.

Creative Oversight

• Provide creative direction and brand standards oversight to internal creative staff and outsourced design resources.
• Ensure visual outputs align with brand standards and content objectives without serving as a hands-on designer.
• Act as a quality control point for creative work across content and brand initiatives.

Knowledge, Skills and Abilities:

Education:

• Bachelor's degree required; preferred concentration in communications, journalism, marketing, English, or a related field.

Experience:

• 5–7 years of experience in brand, content, editorial, or marketing roles, preferably in professional services or a complex organizational environment. Law firm or agency background serving professional services clients is a plus. Experience in managing or directing social media strategy is required. Some experience directing freelancers, agencies, or creative resources preferred.

Skills:

• Strong writing, editing, and editorial judgment. Demonstrated experience developing and executing content and brand strategies. Strategic social media capability with a focus on LinkedIn. Comfort providing creative direction and quality oversight. Working knowledge of SEO/GEO and digital publishing best practices. Highly organized with the ability to manage multiple workstreams simultaneously. Strong stakeholder management skills and comfort working with senior leaders. Collaborative and team-oriented, with the ability to operate independently.

AI & Tools:

• Comfort using AI-powered tools for content creation, research, and editing is valued. Curiosity and a willingness to experiment in this space are equally welcome.

This is a hybrid role and will require on-site presence 3 days per week. The salary ranges for this position vary depending on the geographic location and other factors such as experience, internal equity, market data, and job-related considerations. The range for this position is from $100,000 - $125,000, with offers contingent upon the various factors. The firm’s compensation strategy includes not just a base salary but also comprehensive benefits such as healthcare, paid time off, discretionary merit bonuses, life and disability insurance, retirement plans and tailored learning opportunities.

Eversheds Sutherland (US) LLP is committed to promoting diversity and inclusion within our Firm and in the larger legal profession. We believe that diverse skills, knowledge and viewpoints make us a stronger firm. Eversheds Sutherland (US) LLP maintains a policy of affording all employees and applicants equal employment opportunities without regard to actual or perceived race, color, religion, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, gender (including gender identity or expression or transgender status), national origin, age, disability, genetic information, marital or familial status, domestic violence victim status, ancestry, amnesty, citizenship status, ethnicity, military and veteran status, or any other characteristic protected by applicable law. Unlawful discrimination, harassment and retaliation will not be tolerated in any of the Firm’s offices or any other work-related setting. Qualified individuals with a disability may request a reasonable accommodation in order to apply for a position or to enable them to perform the essential functions of a position for which they are otherwise qualified. EEO.