Media Strategist

Media Strategist – 11Alive Atlanta This role serves as a strategic extension of the sales team, supporting the pre‑sale process, business development, proposal development, and integrated campaign development across broadcast, digital, OTT/CTV, streaming, and emerging platforms. Designed as a hands‑on developmental role, this position provides exposure to every phase of the advertising sales cycle while preparing high‑performing individuals for transition into a future Account Executive role within approximately 12–18 months based on performance and business needs. Key Responsibilities Support Account Executives, Account Managers, and Sales Leadership with pre‑sale activities including prospecting, audience analysis, marketing objective development, proposal support, and integrated campaign strategy across broadcast, digital, OTT/CTV, and emerging platforms. Conduct pre‑call planning and utilize provided research to support client conversations and sales initiatives. Combine strong analytical thinking, prospecting discipline, business development initiative, and operational execution while gaining hands‑on exposure to every phase of the advertising sales cycle. Business Development & Prospecting Build target lists, vet prospects, and assist with appointment setting. Identify new business opportunities and support pipeline growth across linear and digital platforms. Development & Growth This role is part of a structured development pathway designed to build expertise in the following areas: Prospecting and business development Client strategy and proposal development Audience analytics and media planning Campaign execution and optimization Client retention and revenue growth Core Competencies Strategic Thinking Business Development Communication & Relationship Building Project Management Organization & Multitasking Problem Solving Consultative Sales Mindset Preferred Skills Bachelor’s degree preferred or equivalent experience Strong communication and organizational skills Proficiency in Excel, PowerPoint, and CRM systems Experience with Salesforce, WOMS, Comscore, or digital advertising platforms is a plus Interest in media sales, marketing, and advertising strategy Success Measures Sales support effectiveness Prospecting and pipeline contribution Accuracy in campaign execution Strategic support provided to the sales team Readiness for future Account Executive responsibilities Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, all employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. EEO Statement TEGNA Inc. is a proud equal opportunity employer. We hire and develop individuals from diverse backgrounds to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, appearance, sexual orientation, gender identity, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you require an accommodation to submit your application, please email View email address on click.appcast.io. #J-18808-Ljbffr TEGNA