Solutions Marketing Manager

Role Description

The WaveMark Solutions Marketing Manager supports efforts to drive greater awareness, develop the market, and support pipeline growth through best demonstrated practices for live events and sales enablement. The individual in this role will be responsible for leading the development and execution of events strategy, including:

• Pre-show activation and team readiness
• Monitoring progress to goals and business objectives

The individual will own sales enablement strategy and adoption of key tools that support customer and prospect outreach, including:

• Development and maintenance of selling collateral (RFP process, pitches, content, etc.)

Success in this role requires:

• Strong marketing competencies to support pull through of WaveMark value prop to event and sales enablement strategy
• Strong attention to detail to technical solution components
• Project management skills to execute on projects while managing budget implications
• Comfort leading cross-functional projects between sales, marketing, and customer success teams inside a matrixed and geographically dispersed (mostly virtual) organization

Responsibilities

• Owns development and execution of WaveMark Tradeshow and Association strategy
• Drives best in class game plays to ensure success at live events and industry conferences promoting WaveMark’s technology and services, tracking and reporting on results and ROI
• Uses tradeshows and associations to stay abreast of market developments for industry and key competitors
• Ensures compliance to Cardinal Health compliance policies by partnering with the corporate compliance team
• Owns WaveMark solution demo strategy, including planning and execution of onsite customer demos and creation of virtual demo tools
• Manages relationships with strategic vendors that provide market research, industry insight, and WaveMark Prospect/Customer organizational insights
• Analyzes market research, trends, projections, and innovations to support ideation for new marketing campaigns
• Collaborates with marketing and product management teams to integrate commercial, customer, and technical perspectives
• Manages Sales enablement tools to ensure that teams have all necessary information for efficient commercialization of the product
• Owns WaveMark RFP process and tools in collaboration with sales reps and med RFP team
• Owns strategy to manage and optimize usage of sales enablement technology tools for WaveMark and leads sales team training to drive accountability for adoption
• Maintains budget tracking for Project Management & Marketing team, including SOWs, MSAs, and procurement processes
• Partners with finance team to ensure accurate accruals for month end close

Qualifications

• Bachelor’s degree in marketing or equivalent work experience, preferred
• 3+ years experience in marketing, preferred
• Prior experience with event strategy and execution preferred
• Familiarity with healthcare IT strongly preferred
• Prior experience in owning and driving adoption of sales enablement tools like Highspot, Bynder, demo tools, etc.
• Experience working and collaborating with a sales team to identify and prioritize sales enablement tool needs, objectives, and goals
• Accountable for gaining and driving cross-functional support from all stakeholders
• Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
• Excellent project management skills and demonstration of managing timelines
• Excellent verbal & written communication skills
• Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
• Ability to travel up to 10%

Requirements

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
• May contribute to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems
• Solutions are innovative and consistent with organization objectives
• Completes work; independently receives general guidance on new projects
• Work reviewed for purpose of meeting objectives
• May act as a mentor to less experienced colleagues

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs