User Acquisition Manager

Temporary

Mate Technologies

Remote

Role Description

This is a remote position.

Key Responsibilities

User Acquisition Growth
- Own user acquisition across:
  - Google Ads
  - Meta Ads
  - App Store Optimization (ASO) to improve conversion rate
  - Future acquisition channels as needed
- Continuously scale installs while maintaining acquisition efficiency and user quality.
Deep Product & Persona Understanding
- Develop deep understanding of:
  - Thermer app
  - User segments
  - User personas
  - User motivations
  - Printing workflows
  - Monetization model
  - Activation journey
  - Retention drivers
Post-Install Optimization
- Focus on post-install metrics, not only install volume. Examples:
  - Activation Rate
  - Time to First Print
  - D1 Retention
  - D7 Retention
  - D30 Retention
  - Purchase Conversion Rate
  - Subscription Revenue
  - LTV
  - ROAS
- Continuously identify ways to improve user quality and business outcomes.
Experimentation Culture
- Run continuous experiments across:
  - Google Ads
    - Audiences
    - Asset Groups
    - Ad Copy
    - Videos
    - Images
    - Budget Allocation
    - Bidding Strategies
  - Meta Ads
    - Creatives
    - Audiences
    - Interests
    - Lookalikes
    - Placements
    - Campaign Structures
  - ASO – Custom Store Page
    - Keywords
    - Title
    - Short Description
    - Long Description
    - Screenshots
    - Videos
- No significant change should be implemented without a clear hypothesis and success criteria.
AI-Driven Execution
- Use AI extensively to improve productivity and performance. Examples:
  - Creative ideation
  - Creative generation
  - Ad copy generation
  - Audience research
  - Competitor research
  - Data analysis
  - Experiment generation
  - Keyword research
  - Persona analysis
  - Reporting
- Expected outcome: Deliver more experiments and insights with the same effort through strategic AI usage.
Required Mindset
- Must be:
  - Data-driven
  - Evidence-driven
  - Results-oriented
  - Curious
  - Analytical
  - Experiment-focused
  - Product-minded
Reporting Requirements
- Submit weekly report in Notion including:
  - KPIs
  - Experiments completed
  - Experiment results
  - Learnings
  - Competitor observations
  - AI tools used
  - Planned next actions
- All conclusions should be supported by data whenever possible.

Note: There is a full-time opportunity after the 6 months contract.

Apply

Vacancy posted 7 days ago

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