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User Acquisition Manager

Full-time

fit4me

Role Description

Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels. This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.

  • Key business KPIs for this role:
    • Keeping CPA within target benchmarks.
    • ROAS / ROI performance across advertising campaigns.
    • Scaling advertising budgets to $400,000+/month.

This role is a great fit if you:

  • Want to own the performance direction and its financial results.
  • Think in terms of ROI and revenue impact.
  • Work autonomously and make data-driven decisions.
  • Know how to scale winning funnels and campaigns.
  • Have hands-on experience specifically with Google Ads.
  • Want to grow toward a Lead / Head of UA role.
  • Impact Areas:
    • Launching, managing, and scaling advertising campaigns in Google Ads.
    • Managing budgets starting from $300,000 and distributing them effectively.
    • Achieving and maintaining target CPA / ROAS / ROI metrics.
    • Optimizing web funnels with a focus on improving conversion rates.
    • Analyzing campaign performance and making data-driven decisions.
    • Identifying growth opportunities and scaling profitable setups.
    • Collaborating with the marketing team to improve creatives.
  • Tools:
    • Google Ads
    • Amplitude / Tableau

Qualifications

  • 2+ years of experience in User Acquisition / Performance Marketing.
  • Strong hands-on experience with Google Ads, including: Google Search, Demand Gen campaigns, Google Display Network (GDN).
  • Practical experience managing advertising budgets starting from $300,000/month.
  • Experience working with web funnels.
  • Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
  • A data-driven approach to campaign optimization and scaling.
  • Intermediate+ level of English.

Nice to have

  • Experience in Health & Fitness or B2C products.
  • Experience scaling campaigns across global markets.

Hiring process

  • Interview with Recruiter
  • Interview with CMO
  • Final Interview with HRD
  • Job Offer
Vacancy posted 11 hours ago
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