User Acquisition Manager
Full-time
Skylum
Role Description
We are looking for a Middle User Acquisition Manager to scale Android paid acquisition for Luminar Photo Editor and deliver the annual PPC revenue plan with an average ROAS above 90%.
- Own and manage the full cycle of Android paid acquisition across Google Ads (UAC), Meta Ads, TikTok Ads with an average annual ROAS > 90%.
- Develop and scale campaigns for the web-to-web acquisition funnels. Reach 15%+ of total PPC mobile revenue.
- Launch and scale TikTok as a full acquisition channel. Achieve stable monthly spend with ROAS > 75%.
- Drive campaign processes: testing, reporting, and automation (rules, alerts, dashboards).
- Analyze performance end-to-end (impression to revenue) to identify growth opportunities and inefficiencies.
- Collaborate with creative, product, and analytics teams to improve acquisition efficiency.
- Stay up to date with platform updates and mobile acquisition trends.
Qualifications
- Strong expertise in Google Ads (App Campaigns / UAC), Meta Ads, TikTok Ads — independently launch, optimize, and scale campaigns.
- Experience with web-to-web acquisition funnels (Google, Meta) — understanding of funnels, metrics, and landing pages/quizzes.
- Strong analytical skills and experience with attribution/analytics tools (AppsFlyer/Adjust, Firebase, Tableau, Adapty).
- AI literacy — hands-on use of AI tools for analysis, research, and workflow automation.
- English for platform communication and documentation (B2).
Requirements
- Nice to have: Experience with programmatic UA networks (Applovin, Liftoff, Moloco, Unity).
Benefits
- A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools.
- An educational allowance to ensure that your skills stay sharp.
- English, German, and Polish classes to strengthen your capabilities and widen your knowledge.
- A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly.
- The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
- Medical insurance.
- Twenty-one days of paid sick leave per year.
- Twenty-one days of paid vacation per year.
- Fun times at our frequent team-building activities.
Vacancy posted 2 days ago
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