Category Marketing Manager - Fishing

Category Marketing Manager

The Category Marketing Manager is responsible for leading the development and execution of strategic marketing initiatives that support category merchandising priorities, product launches, and brand objectives across Bass Pro Shops, Cabela's branded products, and key national brand partners. This role serves as the primary liaison between Merchandising and Marketing for assigned merchandise categories, driving alignment, collaboration, and omni-channel execution across all marketing channels.

This role will guide cross-functional teams in developing omni-channel marketing strategies that deliver a premium customer experience, support category sales and profitability goals, and strengthen brand positioning. The Category Marketing Manager will also play a key role in identifying opportunities for innovation, process improvement, and stronger integration between Merchandising and Marketing.

Essential Functions:

• Lead the development and execution of strategic marketing initiatives, product launches, campaigns, and enterprise priorities
• Partner closely with Merchandising leadership and Marketing teams to establish strategic priorities and marketing focus areas for Bass Pro Shops and Cabela's branded products, as well as select national brand partners.
• Develop and manage budgets for assigned business areas and initiatives.
• Partner with enterprise analytics teams to evaluate marketing performance, measure return on investment (ROI), and identify actionable insights related to sales, margin, customer engagement, shopper behavior, and inventory performance.
• Monitor sales, margin, inventory, and customer trends to identify opportunities and risks within assigned categories.
• Identify opportunities to integrate cross-functional expertise, customer insights, and analytical resources into merchandising and marketing planning.
• Contribute to the development of future-focused marketing and merchandising strategies that improve organizational effectiveness and customer engagement.
• All other duties as assigned

Experience/Qualifications:

• Preferred: Bachelor's Degree in Marketing, Business, Communications or Related
• Years of experience: 4-6

Knowledge, Skills, and Ability:

• Strong understanding of merchandising and marketing strategy within a retail environment
• Passion for the outdoors and alignment with the Bass Pro Shops and Cabela's brand values
• Omni-channel retail marketing experience preferred
• Experience working with branded product strategies and national brand partnerships
• Strong strategic thinking and problem-solving abilities
• Self-starter with a high level of accountability and ownership
• Ability to influence and collaborate across multiple business functions and leadership levels
• Ability to analyze data and translate insights into actionable business strategies
• Proficient in Microsoft Office Suite

Travel Requirements:

10%

Physical Requirements:

Regularly performs computer work and sits. Occasionally walks. Seldomly stands or lifts up to 50lbs.

Work Environment:

Office

Independent Judgement:

Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Management Level:

Manager

Role is typically full-time, role needs email access. Role never works remote.

Full Time Benefits Summary: Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us.