Digital Marketing Manager-WRM

Digital Marketing Manager

The Digital Marketing Manager owns digital lead generation for White River Marine Group, with a focus on cost per lead (CPL), lead quality, and how those leads convert to sales. This role is part of the Performance Marketing team and owns the strategy, budget management, and ongoing optimization of paid media programs that support boat sales across White River Marine Group brands.

This role manages paid media performance across search, social, programmatic, affiliate, and other digital channels. The person in this role should be comfortable digging into the details, but also able to step back, set priorities, work with partners, and turn performance trends into clear next steps for the business.

The role works closely with CRM, analytics, sales, brand, and agency partners to make sure lead generation programs are tracked correctly, tied back to business results, and set up in a way that can scale.

Essential functions include:

• CPL Ownership & Lead Generation Strategy
• Paid Media Strategy, Execution & Agency Management
• Attribution, Tracking & Ad Tech Integration
• Data, Reporting & Optimization
• Cross-Functional Collaboration

Travel requirements are none. Physical requirements include regularly performing computer work and sitting, occasionally walking and standing, and seldom/never lifting up to 50 lbs.

Independent judgement is required, with the ability to work with a high level of independence when setting priorities, managing budgets, and making optimization decisions within business guidelines.

Full time benefits include medical, dental, vision, health savings account, flexible spending account, voluntary benefits, 401k retirement savings, paid holidays, paid vacation, paid sick time, Bass Pro Cares Fund, and more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us.