Lead Qualification Representative - Biosciences Division

JOB DESCRIPTION

Work Schedule

Environmental Conditions

Job Description

How will you make an impact?

The Lead Qualification Representative (LQR) plays a critical role in connecting marketing initiatives with sales execution across the Biosciences Division (BID). As a member of the North America commercial team, you will engage prospective and existing customers generated through marketing campaigns and data-driven initiatives, qualify opportunities, and help accelerate pipeline growth.

In this role, you will serve as an important link between Marketing, Sales, and our customers by identifying customer needs, qualifying opportunities, and ensuring leads are routed to the appropriate commercial resources. You will also leverage customer interactions and campaign performance data to provide actionable insights that help improve marketing effectiveness and customer engagement.

Success in this role requires strong communication skills, curiosity, analytical thinking, and a customer-first mindset. While this position includes opportunities to quote and close smaller sales opportunities, its primary focus is creating qualified pipeline and delivering an outstanding customer experience.

This is an on-site position.

A Day in the Life

• Follow up on marketing-generated and data-driven leads across the Biosciences Division to engage customers and qualify sales opportunities.
• Conduct discovery conversations to understand customer research goals, purchasing needs, and project timelines.
• Qualify and manage opportunities, determining the appropriate path for each lead, including progressing opportunities independently or collaborating with Business Account Managers (BAMs) and Technical Sales Specialists (TSSs).
• Generate quotations and close smaller transactional opportunities while supporting overall commercial growth objectives.
• Maintain accurate customer records, activities, and opportunity information within Salesforce.com and other commercial systems.
• Utilize digital engagement platforms such as Groove, Seismic, and other internal tools to efficiently manage customer outreach and communications.
• Analyze campaign performance, customer feedback, and lead outcomes to identify trends and provide actionable recommendations to Marketing for continuous improvement.
• Partner closely with Marketing, Sales, Technical Sales Specialists, Customer Service, and other internal teams to ensure a seamless customer experience.
• Deliver timely responses to customer inquiries while maintaining a high standard of professionalism and service excellence.
• Contribute to team goals focused on pipeline generation, lead conversion, and commercial excellence.

Keys to Success

Education

Bachelor's degree in Life Sciences or a related scientific discipline is required. Equivalent laboratory or industry experience may be considered.

Experience

• 1+ years of experience in customer service, inside sales, lead qualification, sales support, or related commercial roles.
• Experience working with CRM platforms such as Salesforce is preferred.
• Experience with digital engagement tools, sales enablement platforms, or marketing automation technologies is a plus.
• Knowledge of life sciences research workflows, genomics, molecular biology, cell biology, or related scientific disciplines is preferred.

Knowledge, Skills & Abilities

• Strong verbal and written communication skills with the ability to build rapport through virtual customer interactions.
• Demonstrated analytical skills with the ability to identify trends and communicate customer insights that improve marketing and commercial effectiveness.
• Ability to balance multiple priorities while maintaining exceptional attention to detail.
• Strong organizational and time management skills.
• Customer-focused mindset with excellent problem-solving abilities.
• Comfortable working across cross-functional teams including Marketing, Sales, Technical Sales, and Customer Service.
• General understanding of the sales process, lead qualification, and opportunity management.
• Proficiency with Microsoft Office applications; experience with Salesforce CRM is preferred.
• Experience with Groove, Seismic, or similar digital engagement platforms is advantageous but not required.
• Minimal travel (up to 5%) may be required.

Success in this Role

Successful Lead Qualification Representatives consistently:

• Generate qualified sales pipeline through timely lead engagement.
• Convert marketing-generated interest into sales opportunities.
• Influence commercial revenue through effective qualification and customer engagement.
• Maintain high-quality CRM data that supports forecasting and campaign measurement.
• Deliver valuable customer and market insights that improve future marketing campaigns.
• Build trusted relationships with customers and internal commercial partners.
• Contribute to a collaborative, high-performing commercial team.

Compensation and Benefits

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

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