Head of Marketing

Full-time

Ostrom

Role Description

Als Head of Marketing (m/w/d) verantwortest du unsere Neukundengewinnung und unsere Marke. Du entwickelst die Strategie, baust das Team auf und treibst das Wachstum über alle Kanäle voran. In dieser Senior-Leadership-Rolle übernimmst du echte Verantwortung: Du berichtest direkt an unseren Gründer und CEO, führst das Marketing-Team und hast echte Budgetverantwortung.

Du definierst und steuerst Ostroms Marketingstrategie über Brand, Performance, Preisvergleichsportale, D2D, Social und CRM.
Du verantwortest unsere Unit Economics mit sehr klarem Fokus auf kanalübergreifende(r) CAC-Optimierung, CAC-Payback und LTV/CAC in enger Zusammenarbeit mit Finance.
Du arbeitest eng mit unserem Produkt- und Operations-Team an neuen Produktlaunches.
Du entwickelst und führst unser schlankes und leistungsstarkes Marketingteam.
Du treibst die Einführung von AI-Tools im gesamten Marketing voran und findest die Use Cases mit dem größten Hebel (Personalisierung, Predictive Analytics).
Du bleibst hands-on und treibst Kerninitiativen eigenständig voran.

Qualifications

7+ Jahre Erfahrung im Marketing, davon mindestens 3 in einer Führungsrolle in einem schnell wachsenden Start-up, Scale-up oder einem vergleichbaren dynamischen Umfeld.
Du arbeitest extrem datenbasiert, kannst relevante Marketing- und Business-Daten analysieren, verständlich visualisieren und daraus klare Entscheidungen ableiten.
Du nutzt moderne Tools, KI-gestützte Workflows und Automatisierung, um Marketing-Prozesse effizienter zu machen und skalierbare Systeme aufzubauen.
Du hast B2C-Consumer-Brands skaliert, idealerweise in Energie, Fintech (Banking/Insurance) oder vergleichbaren Branchen.
Starkes Verständnis für Brand- und Performance-Marketing, mit Hands-on-Erfahrung in der kanalübergreifenden Steuerung, Optimierung und Erfolgsmessung.
Sehr gutes wirtschaftliches Verständnis: Du denkst in Unit Economics, Margen und Customer Lifetime Value.
Absolutes Muss: Deutsch auf Muttersprachniveau, sehr gutes Englisch in Wort und Schrift.
Builder-Mindset: Du kommst gut mit Unklarheit zurecht, priorisierst klar und bringst Dinge pragmatisch voran.
Klare, souveräne Kommunikation, schriftlich und persönlich.

Requirements

Erfahrung im Energiesektor (Nice-to-Have).

Benefits

Ein jährliches Lernbudget.
Betriebliche Altersvorsorge.
Unternehmensveranstaltungen.
Vergünstigte USC-Mitgliedschaft.
Vergünstigtes BVG-Jobticket.
E-Bike oder E-Moped.
Exklusive Rabatte über FutureBens oder monatliche Gutscheine - die Wahl liegt bei dir.

Apply

Vacancy posted 24 days ago

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