Email Marketing Manager

Email Marketing Manager – OpenArt OpenArt is an AI Storytelling and Visual Creation Platform used by millions worldwide. We’re building the next generation of creative tools powered by cutting‑edge AI, enabling anyone to create videos, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI‑native, and we’re shaping that future. Why Join OpenArt Own the full lifecycle email function from day one — this is not a newsletter execution role; you will build and scale the entire email and lifecycle engine across millions of users. Direct impact on activation, retention, and revenue — your campaigns will move real product metrics, not just open rates. Work cross‑functionally with Product, Data, Design, and Growth — one of the highest‑leverage marketing roles in the company. Report directly to the Head of Growth — fast feedback loops, high visibility, and real decision‑making power. High ownership, low process, fast iteration environment. 7‑10X revenue growth over the past 2 years — now building the lifecycle infrastructure to convert and retain at scale. About The Role We’re looking for an Email Marketing Manager to own and build OpenArt’s lifecycle email function from the ground up. This is a hands‑on role for someone who has owned campaigns across the full customer lifecycle — activation, onboarding, retention, monetization, reactivation, and churn prevention — not just newsletter execution. You will build both one‑off campaigns and automated lifecycle flows, with a clear focus on connecting email activity to product outcomes. You think like a growth marketer: you care about what happens after the click, and you understand how lifecycle campaigns shape user behavior, conversion, and long‑term revenue. You will report directly to Kamran and work cross‑functionally with Product, Data, Design, and Growth to gather requirements and drive results. What You’ll Do Build and scale the full lifecycle email engine. Own campaigns across activation, onboarding, retention, reactivation, monetization, upgrade nudges, churn prevention, and product education — including both one‑off sends and automated triggered flows. Drive activation and stickiness through lifecycle campaigns. Create campaigns that help users reach key product moments faster, return more often, discover more features, and convert or upgrade at the right time. Establish a campaign measurement framework. Define how we measure performance beyond email metrics — connecting campaigns to product outcomes like activation rate, feature adoption, retention, upgrade rate, paid conversion, LTV, and churn reduction. Segment and personalize at scale. Build audience segments based on behavior, lifecycle stage, product usage, and purchase intent to ensure the right message reaches the right user at the right moment. Run experiments and iterate fast. Design and execute A/B tests across subject lines, messaging, timing, and flow logic; use results to continuously improve campaign performance. Write high‑converting lifecycle copy. Own the copywriting for email campaigns, subject lines, and lifecycle messaging — clear, compelling, and on‑brand. Collaborate cross‑functionally. Work with Product, Data, Design, and Growth to align campaigns with product launches, feature releases, and growth initiatives. Core Requirements What We’re Looking For 3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, or growth marketing. Proven experience owning campaigns across the full customer lifecycle — not just newsletters or one‑off sends. Strong experience building automated flows and triggered campaigns. Deep understanding of activation, retention, monetization, and reactivation campaign strategy. Ability to segment users based on behavior, lifecycle stage, product usage, and purchase intent. Strong copywriting skills for email, subject lines, and lifecycle messaging. Solid grasp of campaign analytics: open rate, click rate, conversion rate, revenue impact, cohort performance, and retention impact. Experience with A/B testing and campaign experimentation. Understanding of how lifecycle campaigns impact overall product growth, not just email performance. Comfortable working cross‑functionally with product, data, design, and growth teams. Nice to Have Experience in AI, SaaS, creative tools, prosumer products, or subscription products. Experience with in‑app messaging, push notifications, or web push. Experience with creator, design, video, or productivity products. Familiarity with Mixpanel, Amplitude, GA4, Looker, Metabase, or similar analytics tools. Basic SQL or ability to work closely with data teams to pull campaign insights. Experience with monetization campaigns, pricing experiments, upgrade nudges, and win‑back flows. Experience managing deliverability, email health, and domain reputation. Compensation Competitive base salary and bonus program. Equity — meaningful ownership in what you build. High autonomy, high growth environment. Compensation Range: $200K - $250K Work Setup Bay Area required (hybrid allowed). Visa sponsorship available. We’ll consider remote. #J-18808-Ljbffr