Principal Business Insights Analyst- Deposit Pricing & Forecasting

Principal Business Insights Analyst – Deposit Pricing and Forecasting

The Principal Business Insights Analyst – Deposit Pricing and Forecasting serves as a senior individual contributor and strategic analytics partner to bank leadership, owning critical forecasting, pricing, and performance insights for the Consumer Deposits business. This role is responsible for developing, maintaining, and evolving the consumer deposits balance forecast; reporting and explaining actual performance versus plan; and generating analytical insights that inform deposit pricing, cost of funds management, Net Interest Income (NII) performance, and broader balance sheet and growth strategies.

The role requires strong quantitative skills, deep analytical rigor, and the ability to translate complex financial and behavioral dynamics into clear, decision‑ready insights. The ideal candidate is intellectually curious, comfortable operating in ambiguity, and able to independently drive end‑to‑end analytics that influence high‑impact strategic decisions.

Key Responsibilities

• Own the end‑to‑end consumer deposits balance forecast, including assumptions, methodologies, refresh cadence, and documentation.
• Monitor and report actual deposit balances versus forecast, identifying key drivers of variance and providing clear, actionable explanations to stakeholders.
• Track, analyze, and report on cost of funds, Funds Transfer Pricing (FTP) trends, and their impacts on deposit economics over time.
• Track and analyze total Net Interest Income (NII) attributable to consumer deposits, including drivers of change related to balances, pricing, mix, FTP, and the interest rate environment.
• Develop scenario and sensitivity analyses to assess the impact of pricing, market conditions, FTP assumptions, and strategic actions on deposit balances, funding costs, and NII.

Qualifications

Experience & Skills

• 7+ years of experience in a quantitative or analytical role, preferably within financial services, banking, or a related industry.
• Strong understanding of consumer deposit products, balance dynamics, pricing mechanics, FTP, NII, and cost of funds economics.
• Demonstrated experience developing and maintaining forecasts, performance reporting, and variance analysis for financial metrics.
• Advanced SQL skills required; experience with Python, R, SAS, or VBA strongly preferred.
• Experience working with large datasets and modern data platforms.
• Strong analytical problem‑solving skills, with the ability to structure ambiguous questions and drive them to clear conclusions.
• Excellent written and verbal communication skills, with the ability to influence decisions through data‑backed insights.
• Proven ability to manage multiple priorities and deliver high‑quality work in a fast‑paced, results‑oriented environment.
• High standards for analytical rigor, accuracy, and adherence to data governance and compliance requirements.

Education

• Bachelor's degree required in Business or a quantitative field such as Finance, Economics, Statistics, Analytics, Data Science, Mathematics, Engineering, or a related discipline.
• Master's degree or MBA preferred.